2. Choose a name
After you figure out what you want to blog about, you need to choose a name for your blog. Your blog name might not seem like a big deal, but your blog name is kind of like your blog post titles. Some people are going to decide if they want to check your blog out based on the name alone. Even if that’s not the case, people still gravitate toward blogs with short, catchy, unique names. That being said, you should also make sure your blog name is relevant to your business or the subject of the blog in some way.
If you’re having trouble choosing a good name for your blog, you can try a blog name generator. These name generators allow you to input a few keywords, then they give you potential blog names that you can choose from.
3. Register your domain name
Registering your domain name is one of the most important steps of how to start a blog. Your domain name is the URL people type into the address bar to get to your website, usually ending in “.com”. Ideally, you want a URL that’s short and to the point, that way it’s easy for people to type. Your URL should also be easy to spell and pronounce, so people can tell their friends to visit your blog and there’s no confusion.
You can use Mailchimp to check domain availability and register your domain name. One thing to keep in mind with domain names is that registering a good domain name can be highly competitive. Unless your blog has a very unique name, there’s a good chance you’ll have to make some compromises when it comes to your domain name.
4. Find a web host
Just because you have a domain name doesn’t mean you have a website—you also need a web host. When it comes to blogs, most people choose WordPress. The thing is, WordPress isn’t actually a web hosting provider but a blog platform. The good news is, there are a lot of web hosting options that offer WordPress web hosting.
If you want to host your website with WordPress, you can navigate to the “Hosting” page on WordPress to check out the recommended WordPress web hosting options. Currently, WordPress has listed Bluehost, DreamHost, and SiteGround as web hosting services that support WordPress hosting.
Look for a web host that makes WordPress integration easy with simple installation and robust support. The options recommended by WordPress are generally a safe bet. If you’re interested in how to start a free blog, you can check out free web hosting providers.
5. Set up your blog
Now that you have a domain name and web hosting, it’s time to start setting up your blog. The process of adding a blog to your website varies depending on your web hosting provider and whether you’re using the tools they offer or hiring a web developer. Most WordPress hosting options have features that make it easy to set up a blog, including things like drag-and-drop and one-click install. If you’re having trouble figuring out how to set your blog up, look for tutorials or YouTube videos provided by the web hosting company you’re using.
When you set your blog up, you’ll also need to choose a theme, decide what sort of font you want to use, and iron out all the other small details.
6. Create a custom blog email address
Keeping up with your blog is important, but you might not want your personal email inbox getting spammed with notifications and updates about your blog. Now that you have your own domain name and web hosting, you don’t have to worry about that. You can create a custom blog email address that you can use to see notifications about blog posts, and you can use that email to answer readers’ questions and communicate with your audience on a more personal level. Your email address will end in “@yourdomain.com”, but you can still link it with any popular email service to read your emails.
If you’re not the only person working on your blog, you can create several custom blog email addresses. Creating these email addresses is quick and easy, and it’s a great way to chat with readers.
Social media is a great way to promote your blog and give it a broader online presence. Some of the most popular social media today include Twitter, Instagram, Facebook, and TikTok. If your blog post is centered around a professional or educational topic, LinkedIn can also be a good place to share your articles.
You can use your social media accounts to promote your small business blog posts. When you make a new post on your blog, simply copy the link for that blog post and share it with a quick blurb. You can easily share links to your blog posts on Facebook, LinkedIn, and Twitter. On Instagram, you’ll need to direct users to click the link in your bio and include a link to your blog there.