Creating and writing a blog has come a long way from the old days when blogging was new. Blog is short for weblog, which many people have probably forgotten. In the beginning, blogs were used for private journaling, similar to a diary. People wrote them for themselves.
Eventually, blogs became a way for stay-at-home parents to earn some money. Many of these blogs were written by parents for other parents. They featured a combination of crafts and game ideas, household advice, recipes, and recommendations of products that parents would need when raising kids while working from home.
The next big change to blogging happened when some entrepreneurs learned that you could make a lot of money by referring readers to products and earning a commission or referral fee. These blogs used their parenting tips to recommend specific products to a wide audience. As their influence grew, so did their earnings.
Then, once they realized that bloggers could drive a lot of business to them, big corporations started doing a portion of their advertising by working with bloggers on special posts for their audience. Additionally, businesses started writing blogs as a way to stay in touch with their prospects and customers via email and social media.
Blogging has evolved but is still a great way to engage your audience, get to know them, and keep them interested in your brand. Using your blog, you can build a unique connection with your followers that will drive traffic and sales to your ecommerce site or brick-and-mortar store. How to find your brand's voice