It’s important for websites to create unique pages for different topics, but sometimes the content you’re creating doesn’t quite fit in with the other stuff you’ve published on your website. That’s why a blog can be such an essential tool in your search engine optimization (SEO) playbook. You’re the expert, and a blog gives you a single location where you can share helpful information with your existing—and potential—customers.
For example, car dealers have websites packed with details about the cars they sell and the services they provide. All of their core web content is meant to encourage potential customers to buy a car or come and get their vehicle serviced.
On their blog, however, they might share tips about changing a flat tire, hooking up jumper cables, or do-it-yourself oil changes. These are all topics that wouldn’t have a home on the main website, but they’re still important pieces of content to share. Not only is it useful information for the local community, but it also helps establish that the folks at the dealership are experts about automotive-related subjects.