Local SEO employs the use of a Google business profile, also called Google My Business, which can help you rank in local search results. Your Google business profile displays information such as business name, address, phone number, website, photos, reviews and star ratings, and questions & answers.
To understand local SEO, you should understand Google's Local Pack, which is the list of local businesses at the top of search engine results pages (SERPs). Your listing will appear alongside other top local business listings when a user types in a relevant query, as long as you've completely filled out your Google My Business profile, which allows you to appear in the Local Pack.
Of course, the goal of local SEO is to bring in more customers to physical locations. However, you can also use it to attract website visitors. There are many factors to consider when engaging in a local SEO strategy, including your Google profile, a website optimized with keyword research and implementation, local link building, and reputation management.
How do blogs help local SEO?
Blogging is crucial for any local SEO strategy. It can help you attract new customers, bring in more foot traffic or calls, and ultimately grow your small business. Here are a few ways blogs can help local search engine optimization:
Blogging can enhance local SEO by helping you rank for more long-tail keywords related to your area. For example, let's say you're a local plumber. Writing about common plumbing problems in your area can help you rank higher for relevant keywords in your area.
Someone might use the query "plumbing Chicago" to find your blog, which may offer tips while suggesting potential customers call you for common plumbing problems.
Google prefers blogs that are about timely topics. By blogging about local events in your community, you can get more attention from individuals in your area. Anyone who comes across your blog is a potential customer.
Therefore, even though you might be blogging about a local fair, a potential customer will learn about your business from its blog, boosting your brand awareness in your community.
Encourages thought leadership
Your customers need to trust you. Whether you sell products in a brick-and-mortar store or services around the city, you'll need to make prospects trust you enough to either visit you in person or give you a call.
This can be a difficult thing to do with so many other options out there. For example, if you're a plumber, you have tons of competition in the area. One way you can stand out is by becoming a thought leader and showing off your exercise without sounding self-promotional.
Again, writing a blog about common plumbing problems can help customers trust you enough to pick up the phone and schedule a house call.
Local SEO best practices to follow
When blogging for local SEO, you'll need to remember your target audience, location, and several other factors that will enhance your online visibility.