Manage & Run
From big picture to day-to-day, get advice on every aspect of running your business.
Is Now the Time to Hire Outside Help?
Wondering if you need to hire an outside freelancer or marketing agency? Start by asking yourself the following questions.
Operations
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Lead Nurturing from Introduction to Sale | Mailchimp
Learn to effectively engage with your customers in every stage of the sales funnel with lead nurturing. Steps, examples, and performance measures included.
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Comment: Why group travel is going boutique
Colin Nagy, a brand strategist based in New York and Los Angeles, on how group-based accommodation has reshaped vacationing post-pandemic.
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How to hack wholesale
After the huge supply-chain disruptions we saw in 2020, brands and retailers are questioning whether they really need wholesalers at all.
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Product bundling: a refresher
If your business sells multiple products or services, then you’ve got a decision to make. Sell everything individually, or put some (or all) of your items together and create a combined, cheaper offer.
Lead & Manage
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Q&A: How Marti Kerner reached partner status in just 4 months
The pandemic prompted Marti Kerner to change careers. Now, she’s a Mailchimp partner with a growing business.
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A Conversation with Mailchimp's CCO Carine Roman
Customer obsession is the driving force behind every decision Carine makes as a leader. Learn about her proudest moments and excitement for Mailchimp's future.
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WTF is a personal flywheel?
What are your long-term ambitions? Maybe they include finding time for hobbies, becoming an authority in your field or eating healthier. But achieving something like that requires a lot of effort over time. That’s where a personal flywheel comes in.
20 min read
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Everything you need to know about... practicing pitches
You could have the most beautifully put-together pitch deck out there but, if you don’t practice how you tell the story of your business alongside it, your pitch will likely fall flat.
10 min read
Call Paul
Paul Jarvis is back, interviewing entrepreneurs who prioritize passion over profit and renegotiated the status quo.
Navigate Crisis
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How an Innkeeper Got Back to What She Loves: Welcoming Guests, Not Marketing to Them
Thanks to a Mailchimp partner, this historic inn became a modern must-visit
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How Simon Ogwang Got Back to What He Loves
When this NGO founder sent out a marketing S.O.S., Mailchimp partner Alessandra Farabegoli answered with a lifeline.
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Lessons learned when you suddenly get banned from your marketplace
The health supplement space is fiercely competitive – something Motion Nutrition co-founder Joe Welstead found out the hard way when false claims that his products contained illegal substances led to a ban. Here he shares his learnings.
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How 3D printing is driving product innovation
If businesses were waiting for a reason to start thinking seriously about 3D printing, then Covid-19 was it.
Team Dynamics
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How to Find a Co-Founder for Your Startup
Whether out of necessity or simply choice, you might be on the hunt for someone to build your business with. In one of the great understatements of our time, finding the right person is kind of important.
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The ins and outs of collaborating with a big brand
Lionel Jagorel is co-founder of Parisian running community Jolie Foulée. In 2020, the group worked alongside French sneakers brand Veja to create the Condor 2 running shoe. Here Lionel outlines how the collab went down.
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Everything you need to know about... dividing up responsibilities as co-founders
Plenty of people start a business with another person – or several. But things will quickly go south if you don’t design and enforce the right boundaries and responsibilities when it comes to who does what.
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Everything you need to know about... how to get brand partnerships right
When two (or occasionally more) brands put their heads together and work on a project, something beautiful can happen. This is about two businesses combining skill sets, audiences and, normally, budgets while working to their respective goals.
It's easy to get started
And it's free. Two things that everyone loves.