Once you’ve set up your brainstorming session, you want to find the best way to get everyone generating business ideas to make the session successful. You’ve got multiple brainstorming techniques to choose from to find a method that fits your session goals and the working styles of the people participating.
As you read through these techniques, take a moment to think about how each one could foster a specific environment and thought process to determine which type best fits your company’s needs.
Encourage free thought with stream-of-consciousness brainstorming
This technique is the one that comes to mind the most often when someone wonders about how to brainstorm. With stream-of-consciousness brainstorming, you simply allow the team to generate ideas without any real rules to follow.
Allowing your employees to relax and come up with any and all ideas possible allows for more creativity. While you might need to occasionally step in to keep everyone on track, it leaves room for more innovative ideas that people might not come up with if they are following a specific set of guidelines.
Do a SWOT analysis
The SWOT analysis technique is frequently used by entrepreneurs and other decision makers to make swift and effective changes within their companies, but it also works well for brainstorming sessions. Once an idea is on the board, you can ask your team to assess its strengths, weaknesses, opportunities, and threats.
You can conduct a SWOT analysis as the main part of the brainstorming session by having everyone analyze each aspect of a problem. Or, you can use it at the end of a session to determine which ideas are worth moving forward.
Set up a brain netting station
This brainstorming technique is ideal for when you have a team of remote workers who can’t necessarily connect at an in-person meeting. With brain netting, you’ll invite everyone to share their ideas in a central location, such as on a shared document or a company app.
Brain netting is something that you can use as an ongoing creative solution for problem-solving. You can also set up the brainstorming site so that contributors can be anonymous, which could open up people to sharing ideas that they might not want to speak up about in a face-to-face meeting.
Create a group sketch
If your employees tend to be more visual and hands-on kinds of thinkers, then generating ideas might be easier if you encourage group members to put them in picture form.
You’ll start this strategy by having someone draw a picture that is related to the question. Then, they can pass this around so that everyone gets to add their insights to the drawing.