Make sure that you let your audience know why they are receiving the correspondence from you or lead off with a summary of what they can expect within the newsletter. You can also give them a hint of what’s to come to get them excited for the next newsletter.
One of the missions and benefits of sending employee newsletters is to help them feel connected, so make sure the email content is fostering that goal. Share fun facts about employees, higher-level leadership included. It helps break the ice and show that people are more alike than different.
Make sure that there is a good balance between giving and taking when it comes to the content of your newsletter. Employees don’t want to feel like you’re sending another correspondence to make demands. They want to feel rewarded for the contributions they make. Therefore, come up with sections to give accolades to employees in different ways.
Lastly, make the newsletter interesting by including non-conventional sections such as trivia topics, giveaways, games, current events, social media, or details about hobbies that would interest employees such as sports, travel, food, or shopping. Mailchimp's email marketing templates make it easy to include all of these topics in an organized layout.
Employee newsletter ideas that will drive employee engagement
If you put time and work into the planning and creation portion of your
company newsletter, you will see the results of increased employee engagement that you’re looking for. Here are nine employee newsletter ideas to start with.
Make your first newsletter an introduction and welcome
The first newsletter should be an opportunity for everyone to get acquainted with new and old employees. This will help you immediately start building that bond and community that will improve the organization.
After the first newsletter, continue to include a section that introduces and welcomes new employees and gives fun facts about employees and management. You can also include congratulatory messages for those who have recently experienced life events.
Share company background information
One way to build more of the morale and loyalty you want is to give background information about the company.
Talk about how it started, why it started, who they help, how things are going, and other fun facts that happened along the way. You don't have to share this all in one newsletter. One fact at a time is enough to keep it short and sweet and accomplish your goal.
Share news or current events in your industry
Your employees may not have time to keep up with everything going on with this type of business, but it may still be important or useful to them. Share some details about where the industry is going. This could help them to improve the roles they have and the goals they want to accomplish within the organization.
Don’t throw out what’s working for you
You can still keep using the traditional newsletter strategies that are beneficial and vital such as company updates and news, information about new product releases, company events, and important upcoming dates.
Get your employees involved by asking for employee feedback
Ask your audience questions in the form of polls, questionnaires, or surveys. Be sure to use a call to action telling them to reply back.
Keep those fun facts coming
The fun facts can be about the company, leadership, employees, or trending topics that are relatable to the business or company culture.
Give away some free stuff
Come up with a contest, trivia question, or drawing to include a giveaway for each period you send a newsletter. That will help create excitement around receiving and opening the employee newsletter.
Don’t forget to say thank you
Take time to thank the employees for all that they do. If there is something outstanding that a specific department, group, or individual did, give them a spotlight in the newsletter.
Share more helpful content
If you have a company blog or website with important information, don’t forget to add a link to remind employees that it is there for them.
How to set up a newsletter in Mailchimp
Setting up a newsletter in Mailchimp is quick and easy. All you have to do is follow these simple steps:
- Log into your account or sign up if you haven’t yet.
- From the dashboard scroll down until you see the words “create campaign”.
- Once you see the menu, look under email to choose either Regular, Plain Text, or Template. Mailchimp’s Email newsletter customizable templates will help you get more of the traditional, colorful newsletter that companies used to distribute in print.
- Name your campaign to help you keep up with the date and subject of your newsletter, and then click “Begin”.
- Add the recipients to the “To” section by selecting the group of email recipients you want to receive the employee newsletter.
- Add from to choose who the email is coming from.
- Add a catchy subject line in the subject section.
- Click design email to access the user-friendly drag-and-drop email designer. There you can add your content, social media buttons, pictures, colorful background, buttons, links, and more! Once you’re done, you can use this layout for creating a sample newsletter with Mailchimp
- Last, prepare to share or schedule your campaign for the newsletter to send at a later date and time.
Wise and successful leaders have always said that your employees are your most cherishable assets. It will benefit you greatly to keep them abreast of what is going on in the organization, keep them entertained while educating them on the industry, and be creative in letting them know just how valuable they are. These tips will help you send out an amazing company newsletter to increase employee engagement.