Email newsletters are a great way to connect with your audience and keep them in the loop about what’s going on with your business. According to Statista, there are over 4.3 Billion email users, that’s a whole lot of people that you could be reaching. Sending out a weekly newsletter allows you to update readers about your business, whether you’re working on a new product, planning to roll out a new website, or something else.
Writing a good email newsletter helps you build a list of subscribers who want to hear from your business, which is crucial. These people are going out of their way to keep up with your business, so you need to make sure you’re delivering quality news that readers care about. If you need help writing an email newsletter for your business, here are some newsletter tips and email newsletter examples to help you out.
What is an email newsletter?
An email newsletter is an email that businesses send out to a list of newsletter subscribers. Email newsletters are commonly sent out weekly, bi-weekly, or monthly. You can use your newsletter to tell subscribers what your business is up to, whether you’re developing a new product, overhauling your customer service center, or offering a sale, you can make sure your newsletter subscribers are in the loop.
There are lots of benefits to writing an email newsletter, especially if you write quality newsletters that your subscribers enjoy. Email newsletters are a good way to let customers know about new products or services you’re offering, as well as sales and limited-time offers. You can also preschedule email newsletters, that way you’re a fixture in your subscribers’ inboxes and they keep your business in mind.
Email marketing can provide several benefits, and newsletters are an important part of that. However, you need to remember that email design and content are important because you don’t want subscribers to feel like they’re being spammed with the information they don’t care about.
How to write an e-newsletter
Understanding the basics of email marketing can help you write a better e-newsletter. You need to start by grabbing readers’ attention with a good subject line and header, then you need to deliver interesting or valuable content that your subscribers want to read. Following some basic email newsletter, examples and tips can help you make your newsletter a welcome sight in subscribers’ inboxes.
The first thing you need to do is start with the header. Your header, especially the subject line, is what’s going to catch the attention of readers, so make sure your headline says what the email is about in an interesting way. Readers should know from the subject line that they’re reading your weekly or monthly newsletter, and they should have some idea of what you’re going to talk about.
Including the right graphics and other information is important. You should start your email by telling subscribers who you are, which you can do in the header and introduction of the email. You should also include your contact information in the header or somewhere near the top of your newsletter, that way readers can easily contact you if you have any questions. As far as your header goes, you can also include your company name, company logo, and company colors for branding.
As important as it is to follow an email design guide, your content is undoubtedly the most important part of your email newsletter. The best email newsletter examples give you a good starting point in terms of layout and design, but you need to provide subscribers with information they want to read.
At the end of your email newsletter, make sure you’re giving readers an easy way to opt-out if they no longer want to receive your emails. If unsubscribing from your newsletter is too difficult, people are going to think you’re doing that on purpose.
What to include in a newsletter?
When you’re writing an email newsletter, it’s important to make sure you include everything that an email newsletter should have. Looking at online newsletter examples is a good starting point, but e-newsletter content and design can vary quite a bit from business to business. So, what should you include in a newsletter?
A good email newsletter starts with a quality header, so you need to make sure your contact information, subject line, and the header within your email are all good. Your header should include your company name and logo as well as your contact information, that way readers can contact you if they have any questions or feedback about your newsletter. As far as the subject line goes, the goal is to catch readers’ attention and let them know what the email is about.
The actual content (the news) in a newsletter is the most important part. It’s up to you to decide what’s big news for your company, but the goal of this newsletter is to keep readers in the loop. It could be that you’re working on a new line of products, or maybe you’re completely overhauling your website to accept more forms of payment. Whatever the case may be, your email newsletter gives you an opportunity to connect with your customers and let them know what’s going on within your business.
At the end of your e-newsletter, you need to include a link that allows readers to unsubscribe from your newsletter, that way they can stop receiving your newsletter if they don’t want to read it anymore.
Best newsletter formats (with examples)
As far as e-newsletter formats go, you’ve got a lot of different options. Making your emails look good is important, but what’s even more important is choosing a format that fits your content. Here are some of the popular email templates you might want to try if you’re writing an email newsletter.
One option you have is to replicate the look and feel of an actual newspaper. Newspapers are something a lot of readers are familiar with, and the format was specifically designed for delivering important news. You can include headlines throughout your newsletter to help break things up and make it easier to read, and you can even use fonts and colors that make your email look more like a newspaper. A faux newspaper is an especially good idea if you cater to an older audience.
If the newspaper is a little too old-school for you, you can always opt for an e-magazine style. E-magazines have been popular on the web for years because they’re a great way to deliver the latest news and other important information. Your e-newsletter can include interviews with employees, columns where you or others share your thoughts about a particular topic, and photos or videos that customers have sent in. You have a lot more freedom design-wise if you’re opting for a magazine look instead of a newspaper, so feel free to get creative.
With Mailchimp, you get access to lots of different templates that you can edit to fit your needs, whether you’re looking for the best enewsletter examples or a good format for order receipts. You can view all the different templates by heading over to our templates page.
Our Minimal template is great if you want to focus your newsletter on text, while the Gallery template is best if you want to include graphics as the focus of your emails. Take a few minutes to browse some of our templates and you’ll find something that fits your needs.
Another benefit to Mailchimp templates is the fact that you get complete control. Not only can you customize the content within your emails, but you can also customize Mailchimp templates with the Mailchimp template builder.
Whether you want to completely overhaul an email template or change a few colors, you can make those changes even if you’re not an email design expert. You can even add or remove chunks of content within your emails. If you want to create a perfect email newsletter, you need to make sure you’re customizing your newsletter template to fit your needs.
Newsletters are worth the payoff
Writing an email newsletter is a bit of work, but the potential payoff is well worth it. A well-crafted email newsletter can make subscribers feel like a part of your business because they get to keep up with all the important news and updates.
With email templates and a little creative writing, you can find an email newsletter format that fits your business from start to finish.
If you’re looking for newsletter examples or templates, Mailchimp can help. Mailchimp has tons of templates available, plus you can use our email builder to edit our templates to fit your needs. If you need help writing a quality email newsletter, try Mailchimp today.