How to format an email newsletter
Learning how to format your emails is a difficult part of email marketing, but finding the right format is crucial. Here are some tips that can help you learn how to format an email newsletter to maximize audience engagement and drive sales.
Choose an email marketing provider
You should start by choosing an email marketing provider. The provider you choose determines the tools you’ll have at your disposal for automation, email optimization, and dynamic content. Look for a popular email marketing provider that offers all the features you need. If you can start with a free trial to see if a provider is right for you, that’s even better.
Select a template that works for your needs
The next thing you’ll need to do is select a template that works for what you’re trying to accomplish. Mailchimp has tons of email design templates that can help you write a better email newsletter. Look for a template that’s responsive and fits your brand, even if you have to make some changes to perfect it.
Customize your layout
Once you’ve found a template you like, you can customize it to make it your own. You don’t want to get too extravagant with customization, especially if you’re writing a short newsletter. At the same time, you don’t want your e-newsletter to look exactly like every other template, especially if your competitors are doing something similar. Customizing your template can give your newsletter a personal touch that reflects your brand.
You may also want to implement dynamic content for your email newsletters to that they’re personalized to each subscriber.
The top of your newsletter should include a header that helps readers identify your brand. You can get creative with your header, but as we mentioned, you should include your company name and logo, as well as any colors your brand typically uses. You can also include contact information, a link to your website, or anything else you think is important.
Add body copy
The body copy is the real meat of your newsletter; this is where you include all the important news readers need to know. Whether you’re rebranding, developing a new product, or launching a new service, your body copy should go into more detail about the subject of your newsletter. Make sure you break this copy up with headings and graphics.
Note that the body copy may address several pieces of news. If that’s the case, make sure each topic is sectioned off so the information presented is clear to readers.
Images are a great way to display to make your emails more engaging. Plus, they can be used to present easy-to-read information in your newsletter, so don’t be afraid to use them. You can use charts, graphs, and other types of graphics to illustrate your point with fewer words, which makes your newsletter easy on the eyes and saves readers time.
At the very end of your newsletter, you should include a detailed footer. In your footer, make sure you provide readers with an email signature that includes:
- Basic contact information
- Links to your social media accounts
- An unsubscribe button with a link
You can implement your company logo and colors into your footer to make it match your header, but the footer is typically smaller.
When it comes to formatting an email newsletter, there’s no single layout you have to use. Combining the components above in a way that best caters to your customers is a good start.