Common image formats for email graphics include PNG, JPG, and GIF. The format you choose depends on what kind of graphic you’re adding to your emails. For example, you’ll want to save your graphics as PNG files to maintain transparency in the image.
Make sure you use the RGB color mode for your email graphics because CMYK graphics may not render properly in a web browser or email client. In some cases, CMYK can cause embedded graphics to malfunction.
When you add an image, you should add alt text as well. This alt text will load for users who can’t load the image, that way they’re not staring at a blank page.
Make your own marketing graphics
Making your own graphics for email marketing can help you save money while giving your email marketing campaign a significant boost. Even better, you get complete control over your graphics, including the colors and fonts you use. With Mailchimp, you can easily create graphics with Canva because Canva is integrated directly into our services.
As long as you have a Canva account, you can connect it with your Mailchimp account to add images you create in Canva directly to your emails through Mailchimp. All you have to do is log into your Canva account, go to the editor for any design template, and click on the “...” button. From here, you can select Mailchimp from the options and connect your Mailchimp account by logging in.
After you’ve connected Canva and Mailchimp, all you need to do is click the “...” button for any design you want to use with Mailchimp. Once you’ve selected Mailchimp, you can click the “Save” button to sync your design with Mailchimp. Now you can easily create images in Canva and import them to Mailchimp as JPG images that are optimized for email.
Keep in mind that there are alternatives to using Canva and similar tools to create graphics for emails. If you’re more comfortable using Adobe Photoshop or Illustrator, you can create your email graphics with these programs as well. Just remember that you need to keep file sizes to a minimum, set the color mode to RGB, and save your images in the right format.
If you decide to make your own images, keep in mind that you’ll need to figure out how to add them without Canva integration. This typically means finding a place where you can host your images online, then use that host to embed those images into your emails using HTML or other methods.
How to embed email graphics
Once you’ve got your email graphics ready to go, it’s time to embed them in your emails. You can use digital asset management tools to help you sync your graphics across all your different marketing campaigns.
Embedding email graphics is one of the top reasons for using HTML emails, and it’s easier than you might think. The trick to embedding graphics in emails using HTML is that you need to find a place to host these graphics. This is because you use HTML to load these graphics within your emails from a server rather than sending them directly via email.
When you’re embedding email graphics, you’ll need to use the tag. Here’s how it looks:
Simply replace the URL in the example with the URL of the image you want to embed and it will load up within your emails.
The best part is, you don’t have to worry about learning how to write HTML code or hosting your own images when you use Mailchimp. Mailchimp hosts your images for you with our built-in email designer, so you can add graphics to your email without all the complications. All you have to do is create your email graphics, add them to your Mailchimp account, and use our email designer to embed your graphics in your emails and take your email marketing to another level.