Graphic design is a profession that involves creating visual content, such as logos, banners, infographics, and charts. When you need a logo created for your website or your products, you might hire a graphic designer. The design process can be a long and arduous one, with several rounds of revisions and touch-ups to make sure the finished product is just right.
Understanding the fundamentals of graphic design is an important step in being a good graphic designer. So, what is graphic design all about? Concepts like color theory, typography, and balance and alignment play a crucial role in everything from blog design to logo design. A good graphic designer understands how these principles of graphic design can affect the finished product, and they know how to manipulate things like colors and fonts to achieve a unique look.
From your logo to your website, maintaining brand consistency is essential. You want people to recognize your brand right off the bat, and using consistent brand colors, fonts, and other graphic design elements is a good way to achieve that. Creative graphic design is also important because you don’t want your logo to look boring and generic. This is why some of the biggest brands have invested a lot of time and money into hiring the right graphic designers.
So, what is graphic design fundamentally? What do you need to know about as a small business owner? In this guide, we’ll break down the fundamentals of graphic design and why they’re important for your business.