Whenever you design an individual product page for an item you are selling, consider using product blocks to promote related products that are relevant to the item shown on-screen. Adding related products below or near an item a user is viewing is a way to encourage visitors to view more products that are available, and that may be relevant to their needs.
You can also include a Related Products section to promote bundling of items, depending on the type of products you manufacture and/or sell. For example, if you are selling skis and accessories, you may list ski gear and protective eyewear in the Related Products section below a brand new pair of skis that you have for sale and in stock.
Using a related product section on your individual product pages is also a way to increase the traffic your website receives throughout, ultimately resulting in a boost in SEO, or search engine optimization. The use of relevant organic internal links throughout a product page can help search engines significantly to find and index your domain properly.
13. Use a live chat
Offering a live chat feature for your online visitors is also extremely beneficial, as it can help lend credibility to your business and brand, especially for those who are just discovering your website for the first time. Having an easily accessible live chat feature can provide direct and immediate customer service for those who are interested in a product or would like to know more.
It is also possible to use live chat widgets and features to provide automated responses to questions your live chatbot receives. This can help direct users if they are interested in more information regarding a specific product or even the shipping and return policies your eCommerce store has in place. Allowing customers to ask questions directly to your live chatbot is also a way to mimic the in-store experience you would like to provide for all of your visitors.
Some of the benefits of using a live chat on your product page include:
- Save time: Save time and manual labor by using a chatbot that can instantly provide links and responses to questions asked by visitors and prospective customers.
- Data: Collect and store data and analytics to determine what it is that your visitors want most from your business, brand, and online store.
- Customer service: Provide top-notch customer service without making your customers wait for a response with the use of a live chatbot.
14. List product availability
When designing a singular product page, it is possible to provide information regarding the product's availability, which can be displayed directly to shoppers who are browsing your site. Listing a product's availability can provide shoppers with a sense of reassurance that the item that they are interested in is readily available. By providing stock counts or reassurance that a product is, in fact, available, you are much less likely to hear from discouraged and disappointed customers.
You can also use product availability widgets and features to create a sense of urgency among your online shoppers, especially for an item that is popular, trending, or selling out fast. Using product availability widgets to demonstrate low stock can incentivize customers to make their purchase as quickly as possible, for fear of your store running out of stock fast. Oftentimes, displaying low stock is implemented as an effective marketing tool to drive web traffic and sales while a store restocks or sources new inventory for future seasons.
15. Provide price comparisons
One of the best product page design elements involves using price comparisons on your product pages. Product pages should always include additional products that are in or around the same price range as the item(s) a user is browsing at the time. This can help to incentivize a user to learn more about your business or the products you currently have in stock, even if they were not originally seeking additional items.
Including price comparisons for the products you are selling with other items you have in your inventory can also provide additional insight for customers who are new to your products and brand. You can also use price comparison widgets to showcase price comparisons between third-party providers or suppliers, which will work in your favor if you are committed to offering the lowest prices on the items you are selling, regardless of your competition.