Share your page
Once you’ve designed and published your landing page, it’s time to start promoting it to your audience. You can share your customizable landing page URL as frequently (or infrequently) as you’d like, so consider the purpose of the page and then determine which of your other marketing channels can help you reach your goals.
For example, if you want to grow your audience, you might drive traffic to your landing page using digital ads. Or, if your goal is to sell a new product, you could choose to include a link in an upcoming email marketing campaign. Be strategic and use your other marketing channels to your advantage.
Have a plan for new customers and subscribers
As you add new contacts to your audience and get sales through your landing pages, it’s important to have a plan in place for people who convert. Mailchimp’s segmentation and marketing automation tools will help you stay in touch with personalized, relevant content that makes your customers feel appreciated.
You can keep the conversation going—and introduce new people to your business—with an automated welcome series that goes out to everyone who signs up through a specific landing page. You can also design and send personalized order notifications, invoices, and other customer notification emails to people who make a purchase. Or, automatically follow up with buyers to thank them for their purchase, provide helpful product information, or ask for feedback about their experience.