Create an offer
In addition to incorporating promo codes and discounts, many landing pages also offer a free sample or bonus of some kind.
Part of the idea is to give the impression that if they check back often, they have a chance of getting something for free or for a sharp discount. Make the offer appear time sensitive or action-dependent, meaning they have to do something in a given window to get something.
Share your page
Once you’ve designed and published your own landing page, it’s time to start promoting it to your audience. You can share your customizable landing page URL as frequently (or infrequently) as you’d like, so consider the purpose of the page and then determine which of your other marketing channels can help you reach your goals.
For example, if you want to grow your audience, you might drive traffic to your landing page using digital ads. Or, if your goal is to sell a new product, you could choose to include a link in an upcoming email marketing campaign. Be strategic and use your other marketing channels to your advantage.
Have a plan for new customers and subscribers
As you add new contacts to your audience and get sales through your landing pages, it’s important to have a plan in place for people who convert. Mailchimp’s segmentation and marketing automation tools will help you stay in touch with personalized, relevant content that makes your customers feel appreciated.
You can keep the conversation going—and introduce new people to your business—with an automated welcome series that goes out to everyone who signs up through a specific landing page. You can also design and send personalized order notifications, invoices, and other customer notification emails to people who make a purchase. Or, automatically follow up with buyers to thank them for their purchase, provide helpful product information, or ask for feedback about their experience.
Keep the conversation going—and introduce new people to your business—with an automated welcome series that goes out to everyone who signs up through a specific landing page.
Landing pages are a powerful way to drive conversions, and with these tips you’ll have everything you need to create landing pages that get more clicks and signups, generate leads, and increase sales for your business.
Landing page examples
To understand what makes a great landing page, it can help to look at ones that already exist. Here are some of the best and most effective landing pages out there right now.
It's not the most handsome landing page out there, but it does what it needs to do and it does it fast and simply. You've got the brand name and logo in the upper left-hand corner, leaving no doubt that the user is on Netflix's site.
Then there is an interruptive backdrop of movie thumbnails that makes it subtly clear that there are plenty of options. On top of this is the basic value proposition, "Unlimited movies, TV shows, and more."
The user is also presented with a search field to let them start choosing the programming they want without delay. Finally, the bottom 3rd of the screen is an additional popular option, paired with a clever promise of broad compatibility.
What makes this a great landing page example is the colors they use on the landing page for their electric toothbrushes. The gentle, blue, pink, and white pastels suggest all things clean and dental. Objects in the images look like they are made of the material dental models are made of, which is brilliant image psychology.
The front and center text is a terse form of their value proposition, "Modern Luxury Meets Everyday Brushing."Right below that is a "shop now" CTA button, ensuring no potential customer's time is wasted and they are directed to purchase the available products. Then at the bottom is a demonstration of customer satisfaction.
This landing page is a bit like the Netflix one. It's got an upper 2/3rd and a lower 1/3rd offering some flexibility. After all, some people want food delivered, and others need a side hustle. But you get the key value proposition front and center in, "Restaurants and more, delivered to your door." It rhymes, which is nice, and it sticks in your head a bit.
It also has a few messy looking food items, not too messy though. This suggests freedom and a sense of casualness. "Get anything you want, don't worry about it." The most important detail is there is health food, and snack food in the image. So, no beats missed there. Now, here comes the color psychology: the deep red background and texture are the color of hunger. Then there's the central entry form to facilitate no fooling around. If you're in food delivery, take note.
When people go to a site like Amazon, it's usually in search of a specific product or product type. Maybe even more often, users are arriving after clicking a link on a blog listing the top 10 best offerings in a given category.
That said, one might ask why Amazon even has landing pages. Well, there are still some people who shop at competitors out there to be converted, and Amazon's landing page handles the job well. It's simple, uses a soft blue and white backdrop scheme, and gives you several categories of product types to choose from front and center. It mentions options, offers options, and lets you know fast and free delivery is available. That's everything they need in a landing page in the simplest possible format.
In looking through landing page examples, the overwhelming setup we saw was the horizontal, upper 2/3rd and lower 1/3rd. It's a simple format that facilitates an easy information flow. If you're keen to get started creating your own landing pages, that might be the best layout for you. Just remember, to keep your primary value proposition brief, terse, and centrally placed, and then start offering options.
At the end of the day, it's all about turning shoppers into buyers. That's why it's so important for your landing pages to be successful. Bring them in, make them feel welcome, and give them what they want with minimal to no distractions. MailChimp can help you turn your landing pages into lead-generating engines with smart metrics, slick design, and more. Get in touch today to find out what we can do for you.