Best Landing Page Examples and Tips

What is a landing page and how does it work?

Landing pages can be a powerful tool to nurture new customers, educate people about your products, and drive conversions.

While a website’s homepage is typically designed to provide a general overview of a business, landing pages help you build customer loyalty and increase sales or signups by focusing on a specific short-term goal. When you create landing pages for unique campaigns, targeted audiences, events, or promotions, you can provide people with a clear, direct call to action (CTA) and make it easy for them to join your audience or buy what you sell.

A landing page is like a landing pad. It should be easy to find and visibly distinct. But it can do much more than that. With a landing page you can:

• Allow visitors to sign up for a newsletter
• Promote your material
• Sell a product or service
• Offer discounts
• Introduce deals and events
• Offer a free trial
• Give away demonstrations or consultations

A landing page is a standalone page made about a specific subject to draw users in and gather information. It is a spot to collect potential leads and get them started down the sales funnel with a CTA.

Unlike most web pages, a landing page typically has no navigation features. It is a place to stop, and that guides visitors deeper into the website. In this way, it's a bit like an air terminal. When passengers get off, they can't just get in their car and go to the beach. They have to walk by the gift shop. That's kind of the idea.

In brief, a landing page can or should accomplish 4 things:

1. Give users seeking your site a clear greeting
2. Give visitors a chance to register (or start the registration process) and become a lead
3. Gather user information
4. Usher website visitors into your sales funnel

With Mailchimp, you can build and publish as many landing pages as you need in the same place you manage all of your other digital marketing. Our intuitive drag-and-drop editor makes building your pages a breeze, and each page you create is mobile-friendly, so they’ll look great from any device. Plus, they’re absolutely free.

Landing page design tips

So far, landing pages are pretty simple. Draw them in, take some names, and send them in to shop. Nothing to it, right?

Well, there are a few things to it. For a start, your landing page needs to accomplish these things with on-brand execution while being resource-light so that it runs smoothly when users perform an action. That's an issue for designers and developers to consider. But here are a few things to check off your list when building your landing page.

Determine your goal

Before you get started, it’s important to determine the goal of your landing page. Mailchimp makes that part easy by giving you 2 landing page templates to choose from: a signup page or a product page. A signup page is designed to help you grow your audience by giving visitors a form to join it, while a product page is for selling your offerings.

Consider your audience

Increase the relevance of your landing pages—and improve your conversion rates—by being mindful of who your target audience is and the message you want to convey to them. Instead of giving everyone the exact same experience, try creating several different landing pages, each targeting a specific segment of your audience.

If you operate a clothing business, for example, you could build several different landing pages with content tailored to customers who live in specific parts of the country and add a sense of urgency where it’s applicable.

You could design a landing page that promotes swimwear to folks in warmer areas and another that showcases your winter collection to people in colder climates. You might create a landing page to share on social media that drives audience signups. Then, you could build another that you link to in an email campaign to VIP customers, highlighting best-selling products to generate sales.

Try creating several different landing pages, each targeting a specific segment of your audience.

Pick a landing page type

There are several successful landing page ideas that it may be wise to choose from before getting started. We will talk about what those are below. But the thing to keep in mind is that these landing page types have been up and running in millions of different forms for a long time.

That means they are tried, tested, metered, and proven to work for good landing page optimization. So it's a good idea to follow the formulas. Alternatively, you might look at the landing pages of your successful competition. You don't want to copy them, of course, but taking some design cues from them won't hurt.

Create engaging headlines

In the news industry, we know that most people only read headlines. In sales, this is also an issue.

Sharp, compelling headlines draw people in. In sales, it's about suggesting the thing they are looking for, ie value, in just a few words.

If you're unsure if your headline is grabbing the attention of your target audience, you can run an A/B test to see if an alternative headline will work better. A/B testing will compare headlines to see which one is more popular.

Write compelling copy

Landing pages, much like email and ad marketing campaigns, are more effective when they include copy that’s concise, on-brand, and relevant to your audience.

• Headlines should grab the attention of your visitors from the moment they reach the page.
• The body of your message should be simple, informative, and to the point. Use bullet points if necessary to make it easier to read.
• Keep your CTAs clear and actionable. Think about which stage of buying your customers are in, and then tailor your CTA accordingly.

In your footer, include your contact information so customers can get in touch with you if they have a question or concern.

Use beautiful images

You can access a searchable Giphy library through Mailchimp's flexible Content Studio, and if you connect your store, we’ll even pull in your product images automatically. In just a few clicks, you can include pictures that show off your latest products, an eye-catching background image, or engaging visuals to grab the attention of your customers. And if you need a little help finding the perfect image for your landing page that goes in line with your color scheme, check out resources like Unsplash and Pexels.

Check out these landing page design examples for more design inspiration.

Include detailed product information

Landing pages, especially those designed to help you sell your products, give you an opportunity to highlight a specific item and entice customers to buy it. To create a high converting landing page, include descriptive product information, and don’t forget to expand on important product specs, like sizing or dimensions.

Write a compelling product description

One of the most important elements of any product page is a well-written product description that clearly states what you’re selling and what makes it a worthwhile purchase. As with all of your marketing, the copy on your product page should be on-brand and relevant to your audience. Good copy will help you convert visitors into customers.

• Be direct. Most people tend to scan web pages instead of reading them, so the first description that customers see on your product page should be clear and to the point.
• Anticipate questions. Shoppers will want to be sure they know exactly what they’re buying. While you probably won’t be able to anticipate every possible question that could arise, you’ll want to make sure that customers have enough information to buy with confidence. If you’re selling a piece of clothing, for example, tell shoppers what type of fabric it is and how they can expect the item to fit.

Bring your product to life with images

Customers aren’t able to physically interact with products while they’re shopping online, which means they rely on product photos to choose what they buy.

Make sure that the imagery on your page conveys texture, size, color, or any other aspects of your product that might be of interest to your customers.

• Multiple images are better than just one. When considering a purchase, a series of photos is often more convincing than a standalone image.
• Fortunately, most mobile devices come equipped with capable cameras (and built-in editing tools, too), so even if you’re not a photography pro, it’s easy to take as many high-quality, engaging visuals for your online store as you need.
• Show different angles. Help your customers visualize what the item looks like in person by using images from different perspectives or proximities. As you plan your photos, try to include at least one that indicates scale.
• Use lifestyle images. Lifestyle images tell the story of your products and help your potential customers imagine how they might use them in their everyday lives. Incorporate locations, props, and people that will give your audience more context about the thing you’re selling.

Build trust with reviews

Do you ever read reviews about a business or a product before making your final decision? If so, you already know that online reviews can directly impact a business—shoppers care what other shoppers think.

Take advantage of the positive feedback you’ve received from your customers by including their testimonials directly on your landing page. Not only can their comments help you advertise your business or products, they might also be the final nudge potential customers need before making their final decision to buy.

Incorporate promo codes or discounts

Coupons and promo codes are some of the most effective tools for driving signups and sales. As you’re building landing pages for your business, consider including unique coupon codes or other offers as an extra incentive for your customers to both join your audience and make a purchase.

Each landing page can be targeted to a specific segment of your audience and be independent of your site, store, and other marketing. That way, you can advertise an incentive to a small portion of your audience without affecting any of your other promotions or marketing strategies.

And since there’s no limit to the number of landing pages you can create in Mailchimp, you have the freedom to experiment with your designs, conduct A/B tests for different layouts, and then use our insightful reporting and analytics tools to see which version gets the most visitors, clicks, conversions, and an overall better user experience.

Create an offer

In addition to incorporating promo codes and discounts, many landing pages also offer a free sample or bonus of some kind.

Part of the idea is to give the impression that if they check back often, they have a chance of getting something for free or for a sharp discount. Make the offer appear time sensitive or action-dependent, meaning they have to do something in a given window to get something.

Share your page

Once you’ve designed and published your own landing page, it’s time to start promoting it to your audience. You can share your customizable landing page URL as frequently (or infrequently) as you’d like, so consider the purpose of the page and then determine which of your other marketing channels can help you reach your goals.

For example, if you want to grow your audience, you might drive traffic to your landing page using digital ads. Or, if your goal is to sell a new product, you could choose to include a link in an upcoming email marketing campaign. Be strategic and use your other marketing channels to your advantage.

Have a plan for new customers and subscribers

As you add new contacts to your audience and get sales through your landing pages, it’s important to have a plan in place for people who convert. Mailchimp’s segmentation and marketing automation tools will help you stay in touch with personalized, relevant content that makes your customers feel appreciated.

You can keep the conversation going—and introduce new people to your business—with an automated welcome series that goes out to everyone who signs up through a specific landing page. You can also design and send personalized order notifications, invoices, and other customer notification emails to people who make a purchase. Or, automatically follow up with buyers to thank them for their purchase, provide helpful product information, or ask for feedback about their experience.

Keep the conversation going—and introduce new people to your business—with an automated welcome series that goes out to everyone who signs up through a specific landing page.

Landing pages are a powerful way to drive conversions, and with these tips you’ll have everything you need to create landing pages that get more clicks and signups, generate leads, and increase sales for your business.

Landing page examples

To understand what makes a great landing page, it can help to look at ones that already exist. Here are some of the best and most effective landing pages out there right now.

Netflix

It's not the most handsome landing page out there, but it does what it needs to do and it does it fast and simply. You've got the brand name and logo in the upper left-hand corner, leaving no doubt that the user is on Netflix's site.

Then there is an interruptive backdrop of movie thumbnails that makes it subtly clear that there are plenty of options. On top of this is the basic value proposition, "Unlimited movies, TV shows, and more."

The user is also presented with a search field to let them start choosing the programming they want without delay. Finally, the bottom 3rd of the screen is an additional popular option, paired with a clever promise of broad compatibility.

Goby

What makes this a great landing page example is the colors they use on the landing page for their electric toothbrushes. The gentle, blue, pink, and white pastels suggest all things clean and dental. Objects in the images look like they are made of the material dental models are made of, which is brilliant image psychology.

The front and center text is a terse form of their value proposition, "Modern Luxury Meets Everyday Brushing."Right below that is a "shop now" CTA button, ensuring no potential customer's time is wasted and they are directed to purchase the available products. Then at the bottom is a demonstration of customer satisfaction.

Doordash

This landing page is a bit like the Netflix one. It's got an upper 2/3rd and a lower 1/3rd offering some flexibility. After all, some people want food delivered, and others need a side hustle. But you get the key value proposition front and center in, "Restaurants and more, delivered to your door." It rhymes, which is nice, and it sticks in your head a bit.

It also has a few messy looking food items, not too messy though. This suggests freedom and a sense of casualness. "Get anything you want, don't worry about it." The most important detail is there is health food, and snack food in the image. So, no beats missed there. Now, here comes the color psychology: the deep red background and texture are the color of hunger. Then there's the central entry form to facilitate no fooling around. If you're in food delivery, take note.

Amazon

When people go to a site like Amazon, it's usually in search of a specific product or product type. Maybe even more often, users are arriving after clicking a link on a blog listing the top 10 best offerings in a given category.

That said, one might ask why Amazon even has landing pages. Well, there are still some people who shop at competitors out there to be converted, and Amazon's landing page handles the job well. It's simple, uses a soft blue and white backdrop scheme, and gives you several categories of product types to choose from front and center. It mentions options, offers options, and lets you know fast and free delivery is available. That's everything they need in a landing page in the simplest possible format.

Drive conversions

In looking through landing page examples, the overwhelming setup we saw was the horizontal, upper 2/3rd and lower 1/3rd. It's a simple format that facilitates an easy information flow. If you're keen to get started creating your own landing pages, that might be the best layout for you. Just remember, to keep your primary value proposition brief, terse, and centrally placed, and then start offering options.

At the end of the day, it's all about turning shoppers into buyers. That's why it's so important for your landing pages to be successful. Bring them in, make them feel welcome, and give them what they want with minimal to no distractions. MailChimp can help you turn your landing pages into lead-generating engines with smart metrics, slick design, and more. Get in touch today to find out what we can do for you.