Share your page
Once you’ve designed and published your landing page, it’s time to start promoting it to your audience. You can share your customizable landing page URL as frequently (or infrequently) as you’d like, so consider the purpose of the page and then determine which of your other marketing channels can help you reach your goals. And since every landing page you create in Mailchimp is mobile friendly right out of the box, it’ll look great for everyone, no matter how they’re accessing your page.
For example, if you want to grow your list, maybe you’ll decide to drive traffic to your landing page from your Facebook page. Or, if your goal is to sell a new product, you might choose to include a link on your website or in your upcoming email campaign. Be strategic, and use your other marketing channels to your advantage.
Have a plan for new customers and subscribers
Whether you’re using your landing page to help grow your list or sell more stuff, it’s important to have a plan in place for everyone that clicks your CTA. Mailchimp’s segmentation and marketing automation tools will help you stay in touch with new subscribers and returning customers alike, so you can provide personalized, relevant content and make everyone feel like a VIP.
You can keep the conversation going—and introduce folks to your business—with an automated welcome series that goes out to everyone who signs up through a specific landing page. Design and send personalized order confirmations, invoices, and other customer notification emails to people that make a purchase. Or, automatically follow up with buyers to thank them for their purchase, provide helpful product information, or ask for feedback about their experience.