With Mailchimp, you can plan, design, and track as many landing pages as you need to reach your customers—in the same place you manage all of our other marketing. Our intuitive drag-and-drop editor makes building your pages a breeze, and each page you create is mobile friendly, so they’ll look great from any device. Plus, they’re absolutely free.
Determine your goal
Before you get started, you’ll need to determine the goal of your landing page. Mailchimp makes that part easy by giving you two templates to choose from: signup page and product page. A signup page is designed to help you grow your list, while a product page is for advertising your business and selling stuff from your store.
Consider your audience
Increase the relevance of your landing pages—and get more conversions—by being mindful of who your audience is and the message you’re trying to convey. No 2 customers are the same, so instead of using generic landing page messaging and giving everyone the exact same experience, try creating several different landing pages, each targeting a specific portion of your audience.
If you operate a clothing business, for example, you could build several different landing pages with content tailored to customers who live in a specific part of the country. One page might promote swimwear to folks in warmer areas, while another page might be used to showcase your winter collection to people who live in colder climates. Or, you might create a specific landing page to share on social media to drive new list signups, and another that you only link to from an email campaign to your VIP customers that highlights certain products and helps you generate sales.