Publishing your website is one of the most exciting milestones for your business. It will form the foundation of your marketing and serve as a hub to represent your brand to your audience, and as such, your website should provide the best user experience. Unfortunately, many businesses have websites that don’t convert because they’re not offering a quality user experience that focuses on their target audience. Instead of promoting how the business can solve problems for customers, the websites appear self-serving.
Even if your website highlights the ways in which your products or services can help potential customers, you must avoid getting hung up on the design. Of course, website design is important, but overall the overall website strategy will help you find ways to attract new customers and retain the old.
A new website launch comes with many responsibilities. Not only do you have to build the website, but you have to find different ways to get in front of your target audience. While your website is an effective marketing tool, you’ll need to employ a digital marketing strategy that can help increase website traffic as soon as your new website launches.
When planning your new website launch, you must consider the end user. Your customers must come first, so always build your website to enhance their experience with your brand. Consider the end goal and the different ways your website can support those goals and help visitors convert. It's also fundamental that you choose a content management system that facilitates your site design, continuous management and optimization, without having to rely on web developers to do every change.
To work its hardest, your site should help each and every visitor easily find a path to what they’re interested in. A successful website experience can range from someone reading a blog post to learn more about your expertise to completing the sign-up process to become a customer—and everything in between.
For a site that’s in development, check this 10 step launch checklist to ensure the site is ready to launch and that it will effectively support visitors and your business when it goes live. If your site is live now, use this checklist to build on your efforts so far.