Publishing your website is one of the most exciting milestones for your business. It will form the foundation of your marketing and serve as a hub to represent your brand to your audience, and as such, your website should provide the best user experience.
It's also fundamental that you choose a content management system that facilitates your site design, continuous management and optimization, without having to rely on web developers to do every change.
To work its hardest, your site should help each and every visitor easily find a path to what they’re interested in. A successful website experience can range from someone reading a blog post to learn more about your expertise to completing the sign-up process to become a customer—and everything in between.
Providing what site visitors want is good for business. Businesses that provide a good customer experience (CX) are 3 times as likely to exceed their revenue goals, and a comprehensive website is an essential component of good service these days. Also, nearly half of people visit a business’s website to learn about a brand and see what interests them before engaging with that business.
For a site that’s in development, check this 10 step launch checklist to ensure the site is ready to launch and that it will effectively support visitors and your business when it goes live. If your site is live now, use this checklist to build on your efforts so far.