Step 5: Learn the basics of SEO
SEO—or search engine optimization—is a process used to increase the visibility of (and traffic to) your website through search engines like Google, Bing, and Yahoo. Here are a few basic SEO elements that you can easily incorporate into your site to improve your search ranking:
Keywords are the words or phrases that people type into search engines when they’re looking for information about a particular topic. By strategically including some of those same keywords in your URLs and other web content, you’ll make it easier for search engines to locate your site and suggest it to potential visitors.
If you’re not sure where to get started with keywords, check out tools like Answer The Public or Google’s Keywords Planner. They can help you identify the most popular search terms and find the right keywords for your business.
Title tags play a key role in communicating the purpose of pages on your website to search engines and potential visitors. They’re used to determine the site headline that gets displayed in search results, when shared on social networks, and in the browser tab once someone visits the site.
A meta description is a brief (usually 160 characters or less) summary of your webpage. It appears beneath the clickable title tag on the search results page, and it’s your chance to sell your website to potential visitors and convince them to click.
As the name suggests, internal links are links that point to other pages on your website. From an SEO perspective, they’re useful for helping search engines determine the structure and page hierarchy of your site. But they’ll also help make navigation a lot easier for your audience.
High-quality, original content
Search engines want to provide their users with the most useful, relevant content possible. For that reason, frequently-updated websites that offer readable, unique content will generally rank higher in search results than sites that aren’t updated regularly or contain a bunch of duplicate content that can be found elsewhere on the web.
Step 6: Add an email signup form to your website
No matter what type of business you run, email marketing can be a great way to build and maintain a relationship with your audience. When you add a signup form to your website and collect email addresses from visitors, you can start sharing updates about your services, content, products, and anything else that might be of interest.
Want to take things a step further? Ask for additional information from new contacts—like their birthday, interests, or location, for instance—to create even more personalized, relevant content.
If you’re a Mailchimp user, you can add a customized embeddable or pop-up signup form to any page of your new website. (And when you’re ready to start sending emails, we make that easy, too.)