Publishing your website is one of the most exciting milestones for your business. It will form the foundation of your marketing and serve as a hub to represent your brand to your audience.
To work its hardest, your site should help each and every visitor easily find a path to what they’re interested in. A successful site experience can range from someone reading a blog post to learn more about your expertise to completing the sign-up process to become a customer—and everything in between.
Providing what site visitors want is good for business. Businesses that provide a good customer experience (CX) are 3 times as likely to exceed their revenue goals, and a comprehensive website is an essential component of good service these days. Also, nearly half of people visit a business’s website to learn about a brand and see what interests them before engaging with that business.
For a site that’s in development, check these 10 steps to ensure that it supports visitors and your business when it goes live. If your site is live now, use this checklist to build on your efforts so far.