You might think building a website is as simple as choosing the right colors, fonts, and layout, but there’s a lot more to it than that. Designing and creating a website means making a plan and putting it into place–which is why your website strategy is so important. You can make a website without creating a website strategy, but a site strategy can help you increase website traffic and reach the goals you’ve set for your website.
Creating a website strategy might seem easy enough, but it’s all about the amount of effort you put in. The more time you take to detail and create a comprehensive website strategy, the easier it’s going to be to build and launch your website. Creating your website strategy involves defining your target audience, setting goals, creating a branding strategy, and using keyword research and search engine optimization (SEO) to optimize your content while you build your website.
If you’re planning on starting a website for your small business, you have a lot to learn. In this guide, we’ll talk about what a website strategy is and how you can develop your own website strategy in 10 steps.