7. Get more backlinks from trusted sources
Backlinks, inbound links, are links on other websites that go back to a specific page on your own site. The more quality backlinks you obtain, the higher you may rank on search engines. This is because backlinks tell search engines how popular your website is among users and raise your website’s authority. Backlinks must come from a reputable site; otherwise, the opposite effect may occur.
Here are a few other reasons why backlinks are important to your business:
- The higher you rank on search engines, the more visitors your site will attract.
- Backlinks help establish and build trust among consumers.
- Backlinks can make people more aware of the existence of your brand.
You may be using social media to post some of the same kinds of content that you host on your website, such as articles, photos, or promotions. Did you know that in addition to amplifying your message, social media can drive website traffic? For example, if your website supports e-commerce, you can promote a sale on social media and drive traffic to it.
The key is selecting the social channel that works best for your message—and that you can manage effectively. This will vary depending on your business model and the audience you want to target. For example, LinkedIn is a good choice if you want to promote a white paper or webinar to a professional audience, while Instagram lends itself more to visuals, like product imagery.
“You can test to see where you get the most awareness, and that will help you see where you should devote time and resources,” says Jon Holbrook, Senior Product Marketing Manager at Mailchimp.
When you build and maintain your website in Mailchimp, you can easily use that content in social posts, which you can also create and publish on the platform.
No matter where you post, make sure that you drive users to targeted pages, so there’s a clear connection between what they saw in the social post and the link they click on, notes Jon. “Your homepage is designed for a broad audience, so be specific with your landing pages.”
So if you don't know how to increase website traffic, consider increasing your social media presence.
9. Work with influencers
One of the best things you can do for your business is to start relationships with industry influencers. This can be done in many ways:
- Introduce them to your business through public relations outreach.
- Ask for them to comment on a new process, product, or service.
- Suggest topics that you can write for them under their byline or your own with links to your site.
Many consumers follow certain influencers, so this can help your company gain credibility and convert website visitors into customers.
Engaging with your community, including customers, influencers, other brands, and industry experts, can increase your brand's visibility online. As a result, people may be more inclined to visit your website.
Sharing an influencer's LinkedIn post or replying to a review on Yelp can go a long way in defining your brand. So when it comes to driving website traffic, don't forget to add engagement to your strategy.
Many companies also conduct polls or giveaways to engage with their community online and locally.
11. Improve public relations
Have you ever wondered, “How can I boost my website traffic?" Well, one easy way to increase web traffic to your site is by developing a strategic public relations campaign to get your company in front of new prospects and partners.
Publishing a press release, appearing on TV, talking on a radio show, or being featured in an article can provide credibility and boost brand awareness. Plus, many of these PR campaigns can be shared on social media to continue building traffic.