How to sell anything: FAQs
The act of making a sale online or in-person is one of convincing someone that they should buy your product and that it improves their life in some way. It's a simple premise, but it has its challenges, especially if you're not comfortable and experienced in the area of sales.
There's a saying that a good salesperson can sell ice cubes to Alaskans in the middle of winter and know how to sell anything. That's because the underlying principle of making a sale consists of explaining or showing the use or purpose of an item to the buyer in a way they understand and fits their needs. Here's a look at how to get started selling your products.
How do I sell products online?
Selling products online isn't much different than selling in a store apart from the physical location aspect, unless you're selling an intangible good like a service or downloadable files. You can sell an intangible good in a physical store, but it's more effective to sell online and enable your customer to download a file immediately after purchase or set a date for a service to be delivered.
The best ways to sell online include building a website or using an online marketplace, engaging in physical and online marketing, and promoting your items whenever and wherever you can. Using multiple areas of marketing, such as email campaigns, social media and passing out business cards, helps increase the number of visitors to your online store and improve sales numbers.
What are some techniques for selling?
In order to learn how to sell anything, you need to understand and practice selling techniques. They include:
- Completely understand the product you're selling.
- Know your market and who will buy your product.
- Position the product as a solution to a problem or make something easier.
- Make your customer comfortable with you as a seller.
- Show first, then sell.
- Don't talk down to your audience.
- Listen to questions and give informed answers.
What should I consider when selling to my audience?
Figuring out how to sell to your audience requires understanding your audience. For example, you're selling the product because you have used it yourself, you like what it has to offer, the solution it provides, its usefulness, and its overall value. Take a look at yourself as a demographic and consider yourself as a basis for your buyer personas. This item appeals to you, and it will most likely appeal to people who are similar to you in terms of age, income, and lifestyle.
When you start to create your website, you can add in different web forms that help you collect data. For example, you can use a free online survey maker to help you determine your target market and collect a wider range of demographic information. The results can give you data that helps you identify a market you may not have previously considered.
How can Mailchimp help you with product sales?
There's a lot to consider and actions to take to be effective as you learn the best ways to sell online. Using Mailchimp to create a website gives you access to resources that help you learn how to sell online and generate sales while providing invaluable support when you're not sure where to turn next. You also get reports from Mailchimp's audience dashboard that deliver a wealth of useful data for your marketing efforts.
The audience dashboard gives you at-a-glance information about how people are using your website and the links they're clicking to come to your website. You can find out who's clicked through your email campaigns to further refine your marketing efforts. There's content optimization to help you find the keywords that are valuable and the ones that aren't. Last, but not least, Mailchimp offers insight and advice on how to create content that helps you engage your readers and make them stick around to buy.