There are many tools you can use to measure your website's traffic. The most powerful tools are available through comprehensive online marketing management services like Google Analytics. These services bundle all the tools and techniques you'll need to monitor your website traffic. Plus, they can help you identify which areas of your website need attention.
You can also check the traffic of your website using Mailchimp. Our free website reports allow you to review the performance of your website on a simple, yet detailed dashboard. Not only will you be able to keep an eye on traffic, but you’ll also have the tools to track other vital metrics, like pageviews, unique visits, and subscriptions.
Keep track of your goals
Once you begin to gather some actionable data, it's a great idea to start developing goals around them. For example, if you find that users are coming from a specific part of the web, and you want to focus your branding and outreach at those locations, you'll have to start gearing all of your efforts toward that goal.
When you have a goal that affects multiple aspects of your business, it's important to track it, especially if you want to stay on-brand. Goal tracking becomes even more critical when you have more than one goal and don't want to cross the streams.
Review your findings
Before you can develop your goals, you'll need to make sense of the data you've gathered, decide what the numbers mean, and determine what to do about them. For example, suppose that your landing page is getting a lot of views, but your sales page is neglected. It's a good idea to do something about it. Naturally, your priority should be to update your landing pages so that more users make their way down the sales funnel.