7 Best Email Marketing Courses – For All Budgets

Do you want to hone your digital marketing skills or even learn the basics? Check out these email marketing courses–no degree necessary.

When you own a business in today’s world, you need to wear a lot of different hats. Sure, it’s important to focus on your business and the bottom line, but that means learning the ins and outs of things like marketing, design, and writing. When it comes to email marketing, it’s not always easy to figure out what you can do to help grow your company and increase exposure.

Email marketing may sound confusing at first, but there are email marketing courses that can simplify everything for you. You don’t have to master email marketing or design, but learning some of the basic principles can help you become a better business owner. If you’re thinking about taking an email marketing course, here are some of your best options.

Free email marketing courses

If you’re just getting started with email marketing, free courses are a good place to start. Free email marketing courses are a good way to dip your toes without spending any money, plus they provide the knowledge you need to tackle more advanced courses. Here are some of the most popular free email marketing courses.

Google Digital Garage Email Marketing Basics

When you’re looking for resources on the internet, Google is always a go-to source. Google Digital Garage was created by Google in 2015 as a way to help people improve their digital skills, including email marketing, data analysis, and other critical skills. As a non-profit organization, the courses offered through Google Digital Garage are all free.

Google Digital Garage Email Marketing Basics is a good starter course if you want to learn more about email marketing. Whether you want to know about the basics of email design or what an SSL certificate is, Google covers all of that in this basic email marketing course. There are no fees, and the entire course takes about 3 hours. However, you won’t receive any type of certificate in email marketing for completing this course.

YourPrimer Free Email Marketing Course

If you’re looking for an email marketing course that’s specifically designed for beginners to get a decent grasp on things, YourPrimer offers an excellent free email marketing course. YourPrimer’s email marketing training helps teach you how to craft more effective emails, how to get past spam filters and into inboxes, how to use email testing, and how to build a team of email marketing experts.

The best part about this email marketing course is its short length. If you have about 35 minutes, you can complete YourPrimer’s free training and learn the basics of email marketing.

Wishpond Email Marketing Masterclass for Beginners

Like YourPrimer, Wishpond’s email marketing class is a good choice for beginners who want to learn the basics of email marketing. You can complete this course in about 30 minutes, so you don’t need to set aside much time to get it done. Plus, the Wishpond Email Marketing Masterclass for Beginners gives you a good foundation that will help if you take more advanced classes.

Like most free email marketing classes, this class doesn’t offer certification for completion. While you won’t earn certification, you’ll gain a better understanding of email marketing.

Paid email marketing courses

If you want the best possible resources or you’ve already gone through some of these free email marketing courses, there are more in-depth paid alternatives. Here are some of the best email marketing courses that aren’t free.

Mailchimp Email Academy

The Mailchimp Email Academy is one of the very best resources if you want to learn more about email marketing and how it can help your business. The Mailchimp Academy is designed to give you a full breakdown of everything you need to know about email marketing, and it’s especially helpful if you’re already using Mailchimp for your email campaigns.

While the Mailchimp Academy is technically free, you will need to be a member of the Mailchimp & Co program to access this course. Joining this program is easy if you have a Mailchimp account, and you don’t have to worry about paying any additional fees for the course.

Aside from the wealth of knowledge Mailchimp courses have to offer, you get the added bonus of certification for completing a course. You can even earn multiple certifications, including email automation certification, Mailchimp certification, and email marketing certification. You can even share these certifications to let people know you’re certified.

SkillShare Email Marketing Essentials

SkillShare is known for offering tons of great online courses, and the same can be said about their Email Marketing Essentials course. This course will teach you everything you need to know about email marketing, including how to develop your voice, tone, and core principles, what to write in an email, different types of emails, and tips for editing your emails once they’re complete.

You can try SkillShare Email Marketing Essentials free for 7 days, but you’ll need to pay $14/month in order to get full access to everything. Not only is this a comprehensive email marketing course, but it’s also very affordable. Unfortunately, SkillShare doesn’t give you the opportunity to earn certification.

SimpliLearn Advanced Email Marketing Certification Training

If you’re looking for a more advanced email marketing course that helps you build on what you learned in your beginner courses, the SimpliLearn Advanced Email Marketing Certification Training course is a good option. This email marketing course skips straight past the basics and moves right into the more advanced parts of email marketing, so it’s best to start with a more basic course first.

With SimpliLearn, you’ll learn how to write better subject lines, write emails that deliver results, and automate your emails to save time and money. At the end of the course, you can earn certification after passing your test.

While this course is a bit more expensive at $499, it’s one of the more advanced courses available.

Reliablesoft Email Marketing Course

For some people, it’s easier to stick with one email marketing course rather than switching from a beginner to an advanced course. With the Reliablesoft email marketing course, you can learn everything you need to know about email marketing without starting out with a beginner class. Reliablesoft covers everything you need to know about email marketing, including how to create an email list, techniques for growing your email list, and advice that helps you increase engagement.

Normally, the Reliablesoft email marketing course costs $600, but you can get access to this course for as little as $119 when Reliablesoft is offering a sale. At the end of the course, you can earn your digital marketing certification by passing your exam.

Are certificates in email marketing worth it?

You might be wondering, is it actually beneficial to get certified in email marketing? The reality is that email marketing certification is worth it because it helps you keep up with the latest trends in digital and email marketing. With all the options you have for getting certified online, it’s well worth spending a little money to learn about email marketing and get certified.

Weigh your options

Whether you want to spend your time sharpening your email marketing skills or not, email is an essential marketing channel in the modern age. According to DMA, companies can expect an average ROI of $36 for every dollar they spend on email marketing. However, certifications aren’t right for everybody, and some business owners might not think email marketing courses are worth the cost.

The truth is that it’s important to weigh your options before you decide which courses you want to take or what type of certification to obtain. Is the money you’re spending on education worth the return?

Effective email marketing can be a great tool for your business, but it’s important to follow best practices and educate yourself about marketing trends as well. With these email marketing courses, you can get a better understanding of what email marketing is, how it works, and how it can help your business.

When it comes to email marketing and automation, Mailchimp makes things simple. With Mailchimp, you get access to some of the best training resources, plus we provide tools that help you automate emails and create more effective email marketing campaigns. Try Mailchimp today and see what better email marketing can do for your business.

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