We have templates for all types of messages—pick one based on your goal or a look you’re going for.
New to Mailchimp and not sure where to start? We’ll walk you through the basics so you know what to expect along the way.
Let’s start with your list
These are your contacts, your fans, your people. We’ll start your first list for you—all you have to do is add the rest of your subscribers before you send out your first email.
And list or no list, you can always log in and start playing around with our design tools. In fact, we recommend it.
Create your first email campaign
You can see all your updates in real time so it’s easy to see how it’s coming together.
Once you’re happy with your email, you choose who it will go to—whether that’s all your subscribers or one small segment.
This is the moment of truth. Not to worry, we’ll make sure everything’s good to go on our end before we send it out the door.
Nice work. Once you’ve sent your first email campaign, you’re officially part of the club.
Next up? Try putting your emails on autopilot.
Cut out the busy work with automations
Automations are messages that get sent based on a trigger. You can set up a welcome series for new subscribers or an abandoned cart email when someone leaves stuff in their online cart.
Unlock even more Mailchimp features
You get more from Mailchimp when you connect other tools or services, like your online store. Find your integrations in our directory, connect in a few steps, and unlock new features, just like that.
Here’s how you step up your game even more
Learning from your campaigns
Mailchimp has built-in analytics so you can see who’s opening your emails, the kind of content they’re clicking on, and what’s working best to get smarter with what you send.See how it works
Test your emails to see what works
Now that you’ve got the hang of this stuff, you can get even smarter with your marketing. Mailchimp makes it easy to set up A/B tests: one group gets Email A, one group gets Email B, and you see which performs better so you can adjust accordingly.Set up a test
Segmenting your audience
By putting your subscribers in different buckets, you can personalize your messaging, focus on certain segments, and get more return for your effort.Explore segmentation
It’s easy to get started
They say the first step is the hardest. So we made it free.