About Customer Journeys
Learn about our customer journeys feature that lets you build dynamic, automated marketing paths for your contacts.
All the Starting Points
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Every Customer Journey begins with a starting point. Use starting points to add contacts to your journey based on conditions that you set.
In this article, you'll learn about all the starting points you can use in a Customer Journey.
Things to know
- To learn more about starting points and how to use them in your Customer Journey, check out About Customer Journeys.
- Many starting points require certain types of information in your contacts’ audience fields. To learn more, check out Manage Audience and Signup Form Fields.
Available starting points
Here are all the starting points to choose from when you create or edit a Customer Journey.
Audience activity
These starting points add contacts to a journey when they sign up for your emails, or when their audience data changes.
| Starting Point Name | Action |
|---|---|
| Signs up | Adds a contact when they sign up for or are imported to an audience. |
| Audience field changes | Adds a contact when their audience field data changes to a specific value. |
| Tag added | Adds a contact after you add a specific tag to them. |
| Joins audience group | Adds a contact after they join a specific group in your audience. |
| Leaves audience group | Adds a contact after they leave a specific group in your audience. |
Date-based
These starting points add contacts to a journey based on a specific date field in your audience, like a birthday or an anniversary date.
Recurring date starting points and Birthday starting points add contacts to a journey on a yearly cycle. Specific date starting points add contacts to a journey based on a specific day and year in the future, so they can’t be used with Recurring date or Birthday starting points or wait ruless.
| Starting Point Name | Action |
|---|---|
| Birthday | Adds a contact based on birthday field data in your audience. |
| Specific date | Adds a contact based on a specific date field in your audience. |
| Date of signup | Adds a contact based on the date they were added to your audience. |
| Recurring date | Annually adds a contact based on a specific date field in your audience. |
E-commerce
These starting points add subscribed contacts from your connected e-commerce store. The abandoned cart starting point cannot be used with other types of starting points.
| Starting Point Name | Action |
|---|---|
| Purchase any product | Adds a contact after they purchase any product from your store. |
| Buys a specific product | Adds a contact after they purchase a specific product from your store. |
| Abandoned cart | Adds a contact after they abandon a cart in your store. |
Additional information
Ready to get started or learn a little more? Here are some more resources to help you along the way.
Technical Support
Have another question? Paid users can log in for email or chat support.