All the Starting Points

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Every customer journey begins with a starting point. Use starting points to add contacts to your journey based on conditions that you set.

In this article, you'll learn about all the starting points you can use in a customer journey.

Things to know

To learn more about starting points and how to use them in your customer journey, check out About Customer Journeys.

Here are all the starting point options to choose from when you create or edit a customer journey.

These starting points add contacts to a journey when they sign up for your emails, or when their audience data changes.

Starting Point Name	Action
Signs up	Adds a contact when they sign up for or are imported to an audience.
Audience field changes	Adds a contact when their audience field data changes to a specific value.
Tag added	Adds a contact after you add a specific tag to them.
Joins audience group	Adds a contact after they join a specific group in your audience.
Leaves audience group	Adds a contact after they leave a specific group in your audience.

These starting points add contacts to a journey based on a specific date field in your audience, like a birthday or an anniversary date.

Starting Point Name	Action
Birthday	Adds a contact based on birthday field data in your audience.
Specific date	Adds a contact based on a specific date field in your audience.
Date of signup	Adds a contact based on the date they were added to your audience.
Recurring date	Annually adds a contact based on a specific date field in your audience.

These starting points add subscribed contacts from your connected e-commerce store.

Starting Point Name	Action
Purchase any product	Adds a contact after they purchase any product from your store.

Ready to get started or learn a little more? Here are some more resources to help you along the way.

Learn about our customer journeys feature that lets you build dynamic, automated marketing paths for your contacts.

Use Customer Journeys to automatically send targeted emails, tag contacts, and accomplish other important tasks.