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All the Starting Points

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Every Customer Journey begins with a starting point. Use starting points to add contacts to your journey based on conditions that you set.

In this article, you'll learn about all the starting points you can use in a Customer Journey.

Things to know

To learn more about starting points and how to use them in your Customer Journey, check out About Customer Journeys.
Many starting points require certain types of information in your contacts’ audience fields. To learn more, check out Manage Audience and Signup Form Fields.

Available starting points

Here are all the starting points to choose from when you create or edit a Customer Journey.

Audience activity

These starting points add contacts to a journey when they sign up for your emails, or when their audience data changes.

Starting Point Name	Action
Signs up	Adds a contact when they sign up for or are imported to an audience.
Audience field changes	Adds a contact when their audience field data changes to a specific value.
Tag added	Adds a contact after you add a specific tag to them.
Joins audience group	Adds a contact after they join a specific group in your audience.
Leaves audience group	Adds a contact after they leave a specific group in your audience.

Date-based

These starting points add contacts to a journey based on a specific date field in your audience, like a birthday or an anniversary date.

Recurring date starting points and Birthday starting points add contacts to a journey on a yearly cycle. Specific date starting points add contacts to a journey based on a specific day and year in the future, so they can’t be used with Recurring date or Birthday starting points or wait rules.

Starting Point Name	Action
Birthday	Adds a contact based on birthday field data in your audience.
Specific date	Adds a contact based on a specific date field in your audience.
Date of signup	Adds a contact based on the date they were added to your audience.
Recurring date	Annually adds a contact based on a specific date field in your audience.

E-commerce

These starting points add contacts from your connected e-commerce store. The abandoned cart starting point cannot be used with other types of starting points.

Starting Point Name	Action
Purchase any product	Adds a subscribed contact after they purchase any product from your store.
Buys a specific product	Adds a subscribed contact after they purchase a specific product from your store.
Abandoned cart	Adds a contact 6 hours after they abandon a cart in your store.
Time since last purchased	Adds a subscribed contact after they have not purchased anything from your store in a specific timeframe. This starting point looks at purchase activity after your journey is activated.

Integrations

These advanced starting points target contacts who meet criteria from your custom API integrations.

Starting Point Name	Action
Event API	Adds a contact after an API call is posted to the Events endpoint with a specific event name. Contacts can be added to a journey with an API call to a URL displayed in the Customer Journey builder.

Additional information

Ready to get started or learn a little more? Here are some more resources to help you along the way.

About Customer Journeys
Create a Customer Journey

About Customer Journeys

Learn about our customer journeys feature that lets you build dynamic, automated marketing paths for your contacts.

Create a Customer Journey

Use Customer Journeys to automatically send targeted emails, tag contacts, and accomplish other important tasks.

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Podcasts

ORIGINAL SERIES

Films

Workshop

BRIEFINGS

LIFE

All the Starting Points

Things to know

Available starting points

Audience activity

Date-based

E-commerce

Integrations

Additional information

Related

About Customer Journeys

Create a Customer Journey

Podcasts —

ORIGINAL SERIES —

Films —

Workshop —

BRIEFINGS —

LIFE —

Things to know

Available starting points

Audience activity

Date-based

E-commerce

Integrations

Additional information

About Customer Journeys

Create a Customer Journey

Podcasts

ORIGINAL SERIES

Films

Workshop

BRIEFINGS

LIFE