About Marketing Automation Flows
Learn about our marketing automation flows features and how they can help you build dynamic, automated marketing paths for your contacts.
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A trigger is an event or action that adds a contact to a marketing automation flow. Use triggers to add contacts to your flow based on conditions that you set.
In this article, you'll learn about all the triggers you can use in a marketing automation flow.
Here are all the triggers to choose from when you create or edit your automation flow.
These triggers add contacts to a flow when they sign up for your emails, or when their audience data changes.
These triggers add contacts to a flow based on a specific date field in your audience, like a birthday or anniversary.
Recurring date triggers and Birthday triggers add contacts to a flow on a yearly cycle. Specific date triggers add contacts to a flow based on a specific day and year in the future, so they can’t be used with Recurring date or Birthday triggers or wait rules.
These triggers add contacts from your connected e-commerce store. To use the Shopify triggers, you'll need the latest version of the Shopify integration.
These triggers add contacts to a flow based on email engagement.
These advanced triggers target contacts who meet the criteria from your Integrations with Mailchimp or custom API integrations.
Ready to get started or learn a little more? Here are some more resources to help you along the way.
Create a Marketing Automation Flow
Use Automation Flow Templates
Edit a Marketing Automation Flow
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Learn about our marketing automation flows features and how they can help you build dynamic, automated marketing paths for your contacts.
Use marketing automation flows to automatically send targeted emails, tag contacts, and accomplish other important tasks.