Mailchimp surveys can help you receive valuable feedback from your contacts and others who might be interested in your brand. Surveys are easy to share on the web or in Mailchimp campaigns, so people can engage with them immediately. And if your survey asks for an email address, you can use it to apply tags and grow your audience.
In this article, you’ll learn how to create a survey.
Before you start
Here are some things to know before you begin this process.
- This article is about hosted surveys in Mailchimp. To learn how to add a simple poll or survey to your email content, read Send a Simple Poll or Survey to Your Subscribers.
- Surveys are associated with a specific audience in your account. After you create a survey, you cannot change the audience.
- Your account user level must be Manager or higher to create surveys.
- Looking for inspiration? Check out these ideas for how you can use surveys.
Create a survey
When you create a survey, you'll choose an audience to associate it with. Responses will be collected in that audience, and people who opt in will be added as subscribed contacts To create your survey, follow these steps.
- Click the Create drop-down and choose Survey.
- Choose an audience and click Begin.
This will take you to the survey summary page, where you'll add questions, turn on the public link to your survey, and view survey results.
- Click Add Questions to open the survey builder.
- On the Questions tab, click Add a question.
Choose an answer type based on whether you want respondents to use radio buttons, check boxes, a 0-10 range, or an open text box. You can also ask people to provide their email address.
Here are some more details about each option.
- Radio Buttons Create a multiple choice question that allows only one answer. Enter answers in the text field and hit Enter or Return to add more answers. Toggle on the "Other" option slider to let users fill in their own answer for the last answer choice.
Create a multiple choice question that allows multiple answers. Enter answers in the text field and hit Enter or Return to add more answers. Toggle on the "Other" option slider to let users fill in their own answer for the last answer choice.
- Open Text
Provide a text field for respondents to fill in their answers.
- 0-10 Range
Display a number scale of 0 to 10.
Ask respondents for their email address. Include an email answer in your survey to identify and tag respondents, or ask them to subscribe to your emails.
Type your question in the What would you like to ask? field.
- In the question settings sidebar, choose whether you want to require survey respondents to answer the question before they can submit their response.
Depending on the answer type you pick, you may have additional settings to consider. For example, you can name your 0-10 range or choose to ask respondents to subscribe to your newsletter.
- Repeat steps 4-7 for any other questions you want to add, or click the trash can icon to remove a question.
- Click the Design tab to customize how your survey page will appear.
Here are the options you'll see on this tab.
- Branding Add a logo and description.
- Custom messaging
Edit the Submit button label, confirmation message, and closed survey message.
Edit background and button colors.
- Click the Click to set the survey title field to edit the title. The title is for internal organization and won't be visible to respondents.
- When you're done, click Save & Close.
Nice job. You've written and designed your survey and are ready to publish and share.
Publish and share your survey
To publish and share your survey, first toggle on the slider on the survey summary page. A green checkmark will appear.
Now that your survey is live, you’ll have the option to view the survey page, copy the survey URL, or share it in an email or social post.
Here are the different share options you’ll see.
- Share by Email This option gives you two different ways to add a survey link to an email: one that connects responses to specific contacts in your audience, and one that lets people answer anonymously. You can only connect responses to specific contacts if you add the link to a Mailchimp email.
- Share on Facebook Takes you to Facebook and creates a draft post with a link to your survey.
- Share on Twitter Takes you to Twitter and creates a draft Tweet with a link to your survey.
View or export survey results
Every survey page has a Results section that provides an overview of survey responses.
In this section, you'll see the total number of responses from known contacts, unknown contacts, and new contacts.
- Known contacts
Includes existing contacts in your audience, as well as new contacts who joined your audience when they provided their email address in your survey.
- Unknown contacts
Respondents who did not provide an email address. If you didn’t include an email question in your survey, all respondents will be unknown.
- New contacts
Respondents who joined your audience when they provided their email address in your survey.
To export survey responses as a CSV, click Export.
View all responses
To view a detailed breakdown of survey responses, click View All Responses.
Here, you can click each answer to see who submitted it. In the Contacts sidebar, you can click a specific contact to see all of their responses, delete responses, or click Tag Contacts to apply tags to all contacts who responded.
Click Export All Responses to download a CSV of survey responses, or click Back To Survey to return to the survey summary page.
Unpublish or delete a survey
After you’ve published a survey and collected enough responses, you can unpublish or delete it.
Unpublish a survey
If you need to take a survey offline without deleting any responses, you can unpublish it at any time.
To unpublish a survey, follow these steps.
- Navigate to the Audience page in your account.
- If you have more than one audience, click the Current audience drop-down and choose the one associated with your survey.
- Click View Contacts.
- Click the Survey tab.
- Click the survey that you want to unpublish.
- Toggle off the slider.
Unpublished surveys will display a message that lets people know the survey is closed.
Delete a survey
When you delete a survey from your account, you’ll also lose all its survey responses. We recommend you unpublish surveys you want to take offline, but keep the survey in your Mailchimp account so you can access its data.
To delete a survey, follow these steps.
- Navigate to the Audience page.
- If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
- Click View Contacts.
- Click the Surveys tab.
- Check the box next to any survey that you want to delete.
- Click the Delete button.
- In the Are you Sure? pop-up modal, type DELETE in all caps and click the Delete button.
Deleted surveys will display a 404 page not found message when someone attempts to visit the URL.