Add a Link in a Campaign

Use Mailchimp to get your contacts to your website, store, or landing page. You can also share audio or video files, images, documents, or spreadsheets with your contacts. Add links to your email campaign and use click tracking to see who clicks on them.

In this article, you’ll learn how to use the link tool to add a link to your email campaign in the new and classic builder.

Before you start

Here are some things to know before you begin this process.

• We support mailto:, HTTP, and HTTPS protocols to create links within a campaign. File Transfer Protocol (FTP) links or mobile deep links aren't supported.
• Merge tag links, such as *|ARCHIVE|* or *|UPDATE_PROFILE|*, can’t be tracked in click reports.
• Mailto: links go to an email program instead of a webpage, so they can't be tracked as clicks in your campaign reports.
• Include only one email address when using mailto: links.
• Use a full URL for best results. Shortened links can trigger spam filters.

Use the link tool in the new builder

To add a web address link to your campaign, follow these steps. You’ll follow slightly different steps to add a link to an email, phone, or file.

1. In the Content section of the campaign builder, click Edit.
2. Highlight existing text or create new text for the link.
   
3. Click on the link icon in the toolbar. The editor also supports keyboard shortcuts on Macs to add links. If you’re using a Mac, highlight the text you want to link and use CMD+K to open the Text Link pop-up modal.
   
4. In the Text Link pop-up modal, Web is selected by default in the drop-down menu. Enter an absolute URL that contains http:// or https://.
   
   Leave the box checked if you want the link to open in a new tab.
5. Click Save.

After you send the campaign, you can see how many contacts clicked the link in your campaign report.

Types of links in the new builder

These types of links are available in the new builder.

• Web
  Create a link to any website. The URL must be an absolute link that contains http:// or https://. You can also use merge tags in the web field to create a link. Type or paste the merge tag into the Web field. When you create links such as the Forward to a Friend option, the merge tag creates a link to that form.
• Email
  Create a mailto: link to send responses to a single email address when your contacts click the link. Enter your content for the Message Subject and Message Body, which will automatically populate when someone clicks the link to send an email.
• Phone
  Type tel: followed by your phone number (tel:your number). Linked numbers may not work on every phone, so test your campaign before you send.
• File
  Link files from your content studio or device so contacts can download them.
• Survey
  A link to one of your Mailchimp surveys. After you select Survey, choose your audience and survey from the drop-down menus.
• Landing page
  A link to one of your Mailchimp landing pages. After you select Landing page, choose your audience and landing page from the drop-down menus.

Use the link tool in the classic builder

Use the link tool in the classic builder to add a link to text, boxed text, image + text, the footer, or to captions for an image card or video.

Follow these steps to add a web address link to your email campaign in the classic builder. You’ll follow slightly different steps to add a link to an email address, anchor link, or file.

1. In the Content section of the campaign builder, click Edit.

2. Click the edit icon in a Text content block.

3. In the Content tab of the editing pane, insert the text you want to link and highlight it.
   

4. Click the link icon in the toolbar. The editor also supports keyboard shortcuts on Macs to add links. If you’re using a Mac, highlight the text you want to link and use CMD+K to open the Insert or Edit Link pop-up modal.
   

5. In the Insert or Edit Link pop-up modal, Web address is selected by default in the drop-down menu. Enter an absolute URL that contains http:// or https://.
   Click Advanced options to edit optional settings like whether to open the file in a new window, or to apply a Title attribute or CSS class.

6. Click Insert.

After you send the campaign, you can see how many contacts clicked the link in your campaign report.

Types of links in the classic builder

These types of links are available in the classic builder.

• Web address
  Create a link to any website. The URL must be an absolute link that contains http:// or https://. To link text with a phone number, type tel: followed by your phone number (tel:yournumber) into the Web address (URL) field. Linked numbers may not work on every phone, so test your campaign before you send. You can also use merge tags in the web address field to create a link. Type or paste the merge tag into the Web address field. When you create links such as the Forward to a Friend option, the merge tag creates a link to that form. Use the Button content block to add a button and add a link to a website.
• Email address
  Create a mailto: link to send responses to a single email address when your contacts click the link. Enter your content for the Message Subject and Message Body, which will automatically populate when someone clicks the link to send an email.
• Anchor link
  Add anchors to the headings in your email campaign and use the anchor link to create a table of contents.
• File
  Link files from your content studio or device so contacts can download them.