Add a Link in a Campaign

Use the editor toolbar in a Text content block to turn any piece of text in your Mailchimp campaign into a link. You can also link images or track links to see who clicks the links in your campaign.


  • Merge tag links, such as *|ARCHIVE|* or *|UPDATE_PROFILE|*, cannot be tracked in click reports.
  • Because mailto: links go to an email program instead of a web page, they can't be tracked as clicks in your campaign reports.
  • When you create a link in your campaign, we support mailto:, http, and https protocols. We don't support FTP links or mobile deep links.
  • It's best to avoid shortened links in your campaigns, since these can sometimes trigger spam filters.

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