Add a "Read More" Link

There are a couple of ways to create a Read More link in your email campaigns. You can link to the campaign page for your sent campaign, and use conditional merge tags to display the additional content. To add multiple Read More links to your campaign, use anchor links.

In this article, we walk you through two different ways to add a single Read More link to your campaign.

Link to the Campaign From Your Source Code

If you're more comfortable working with the underlying code of a Mailchimp campaign, you can add the Read More link directly in the HTML.

To link to your email campaign from your source code, follow these steps.

  1. Navigate to the Campaigns page.
  2. Click Edit next to the email you want to work with.
  3. In the Content section of the Campaign Builder, click Edit Design.
  4. On the Design step, click a Text content block to edit it.
    Pencil icon
  5. Type or paste the introduction, or teaser, paragraph that you want to appear in your email.
  6. Click the Source < > button in the toolbar.
    Source code button
  7. Paste the following code into the source, where the Read More link should appear.

    *|IFNOT:ARCHIVE_PAGE|*
    <a href="*|ARCHIVE|*">Read More</a>
    *|END:IF|*
    
  8. Click the < > button to return to the visual editor.

  9. Add the *|IF:ARCHIVE_PAGE|* merge tag just before the content that your subscribers will see after they click the Read More link.
  10. Once you're finished adding the content, add the *|END:IF|* merge tag after the content to close the conditional statement.
  11. Click Save & Close.
  1. Navigate to the Campaigns page.
  2. Click Edit next to the email you want to work with.
  3. In the Content section of the Campaign Builder, click Edit Design.
    click edit design
  4. On the Design step, click the Pencil icon for the text block you want to add the read more link to.
    Pencil icon
  5. Type or paste the introduction, or teaser, paragraph you want to appear in your email.
  6. At the end of your content, click the Anchor button in the Editor toolbar to add the anchor.
    Anchor link icon
  7. Name the anchor in the Anchor Properties box and click OK. In order to function properly, anchor names can't include any spaces or special characters. Make sure to give the anchor link for each content section a unique name so subscribers aren't accidentally sent to the same place in the campaign.
    Anchor Properties box
  8. Set up your Read More text by adding this code to your content.

    *|IFNOT:ARCHIVE_PAGE|*
      Read More
    *|END:IF|*
    
  9. Highlight the Read More link and click on the Link icon on the toolbar.

  10. In the Insert / Edit Link box, type the archive merge tag, a # sign, and the name you gave your anchor.
    *|ARCHIVE|*#JulyAlumniNews
    

    Insert/Edit Link

  11. Click Insert to create the link.
  12. Add the *|IF:ARCHIVE_PAGE|* merge tag before the content that your subscribers will see after they click the Read More link.
  13. Add the *|END:IF|* merge tag after the content to close the conditional statement.

Repeat these steps for every article you want to have a Read More link. Always preview and test your campaign before you send to your subscribers.

Note

Links that are made up entirely of merge tags, like Read More links, can't be tracked for campaign reports.


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