Use Paragraph Content Blocks in the New Builder

Use Paragraph content blocks to add written information and links to your email campaign, then apply different font styles and settings as needed. After you add or click a Paragraph block, enter your text directly or edit the HTML code.

In this article, you’ll learn how to use Paragraph content blocks in the new email builder.

Before you start

Here's something to know before you begin this process.

• This article tells you how to use Paragraph content blocks for the new builder. For more information on Text content blocks in the classic builder, check out Use Text Content Blocks in the Classic Builder.

Use Paragraph content blocks

To use a Paragraph content block, follow these steps.

1. Click a Paragraph block, or click and drag a Paragraph block into your layout from the side panel.
2. Add or edit your text.
3. Use the editing toolbar to choose your font and font size. In the toolbar, select the heading levels, attributes, and alignment. You can also insert a link, or add merge tags.
4. In the Design tab of the Text menu, choose Colors for the text and block background. Then, adjust the block Padding.
   
5. If you want to revert your content to your default styles for Text, click Restore default styles.
   

Enable Dynamic Content

When you design an email, you can turn any content block into Dynamic Content that displays only for certain recipients. This helps target different types of subscribers at the same time with a single email.

To learn more about Dynamic Content and how to enable it in your content block, check out About Dynamic Content.

View and edit HTML code

The Paragraph content block has a Code tab to view and edit the content block’s HTML code. This is an advanced feature and is recommended for users familiar with custom coding. Contact your developer, or hire a Mailchimp Expert if you need assistance.

To view and edit the HTML code in the Heading content block, follow these steps.

1. Click a Paragraph block, or click and drag a Paragraph block into your layout from the side panel.
2. In the Text menu, click the Code tab. Then edit, type, or paste in your code.
   
3. Click the full screen icon to view the code editor across your entire browser window.
   
4. When you’re finished, click Done.

You’ll automatically see your code rendered in the Heading block as you add and edit. As you code, consider some of our code tips and supported HTML elements. We recommend that you preview and test your email.