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About Dynamic Content
Use dynamic content to send a single email that shows different content tailored to live merge tag info stored in your audience. Turn on dynamic content for a content block, and we’ll show or hide your content based on your conditions.
In this article, you’ll learn about dynamic content and how to enable it in a content block.
Things to know
Here are some things to know.
- This feature is included with the Standard plan or higher.
- Dynamic content can't be used in footer content blocks.
- Since dynamic content is rendered via live merge tag info, it can only be used and previewed in emails with an attached audience.
- Saved templates and replicated emails retain dynamic content settings.
- Dynamic content merge tags won't be activated in test emails. We recommend that you preview your email with the Enable live merge tag info slider toggled on, or send a live email to a small test segment of your audience.
How it works
Dynamic content in your email can be turned on or off for different contacts, based on the conditions you choose. Instead of sending separate emails, you can use one email to show different information to different contacts. This can save you lots of time.
For example, let’s say you send a weekly newsletter to your contacts. This week, you want to include a promo code for contacts you’ve placed in the Patrons audience group. Instead of sending two versions of the same newsletter—one with a promo code and one without—you can create one email for the whole audience. You’ll enable dynamic content for the Promo Code content block and set it to show to your Patrons audience group. When you send the email, only contacts in the Patron group will see the promo code.
Most types of email content blocks support dynamic content, so you can get creative with how you show or hide certain marketing messages for different contacts.
Available conditions
You’ll choose your dynamic content conditions based on the data you have about your contacts.
Here are the available parameters and operators to use with your dynamic content conditions.
Parameters | Operators |
---|---|
• Audience field (for example: text, dates, and addresses) • Group | • Is • Is not |
Set dynamic content
Set dynamic content in the new builder
To set dynamic content in the new builder, follow these steps.
- Click the content block or layout you want to work with, or add a new one.
- In the editing pane, click the Dynamic Content button.
If you’re prompted to choose an audience first, make your selection and then click Continue. - Click the Select drop-down to choose an audience field or group category.
- Click the Is drop-down to choose Is or is not.
- Enter an audience field value or group name.
- Click Confirm, or click Reset to start over.
- Review your conditions and click Save.
After you save, the Dynamic Content button will change to On in the editing pane.
Nice! This section will only be seen by contacts who meet the conditions you set for the block or layout.
Set dynamic content in the classic builder
To set dynamic content in the classic builder, follow these steps.
- Click the content block you want to work with, or drag and drop a new content block into your layout.
- In the editing pane, click Set Dynamic Content.
If you're prompted to choose an audience first, make your selection and then click Save & Continue. - Click the Choose drop-down to choose an audience field or group category.
- Click the second drop-down to choose is or is not.
- Enter an audience field value or choose a group name.
- Click Confirm, or click Reset to start over.
Review your conditions and click Save.
After you save, the Set Dynamic Content button will change to Dynamic Content On in the editing pane.
Nice job! When you send your email, this content block will be viewable only to contacts who match the conditions you chose.
Edit dynamic content
You can edit dynamic content settings in any draft or paused email.
Edit dynamic content in the new builder
To edit dynamic content in the new builder, follow these steps.
- In your email, click the dynamic content block you want to work with.
- In the editing pane, click the Dynamic Content button.
You can choose new conditions and click Confirm, or click Reset to clear all dynamic content conditions.
Edit dynamic content in the classic builder
A content block with dynamic content will display a Dynamic Content Enabled message when you hover over it in the email designer.
To edit dynamic content in the classic builder, follow these steps.
- In your email, click the dynamic content block you want to work with.
- In the editing pane, click the Dynamic Content On button.
You can choose new conditions and click Confirm, or click Reset to clear all dynamic content conditions.
Technical Support
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