About Mailchimp's Email Builders

Mailchimp has 2 email builders to help you create and design your emails: the classic builder and the new builder. Both share core functionality, though they differ slightly in look, use, and capability.

In this article, you’ll learn about the differences between Mailchimp’s classic and new builder, and find resources for both.

About the builders

When you create an email or email template with Mailchimp, you’ll design it with the classic builder or the new builder. Both builders provide everything you need to create beautiful marketing for your audience, including drag-and-drop content blocks in custom or pre-built templates. For more resources on both email builders, check out these articles.

Create a Regular Email Campaign
Create an Email Template
Save and Use an Email Template
Replicate a Template Add or Remove Referral Badge

While both builders are available to design your emails, there are some differences to consider. Let's start with the classic builder, which is our traditional builder. This is the only one that can be used if you custom code an email template or include an RSS feed into your email. To learn how to use the classic builder, check out Design an Email with the Classic Builder.

Next is the new builder, a beta feature that has been updated with a refined interface. It’s the only builder that lets you undo/redo your edits to your draft. Integrate third-party platforms with the Apps content block to pull in content from those integrations, or add a Survey content block to collect feedback from your customers. To learn how to use the new builder, check out Design an Email with the New Builder.

Content block types

Content blocks are what you use to build and design your email marketing. While many content block types are available in both builders,there are some content blocks that are exclusive to one or the other.

These are the content block types available in each builder.

Type	Classic Builder	New Builder
Text	Use Text Content Blocks in the Classic Builder Use Boxed Text Content Blocks in the Classic Builder	Use Paragraph Content Blocks in the New Builder Use Heading Content Blocks in the New Builder Use Layout Content Blocks in the New Builder
Image	Use Image Content Block in the Classic Builders Use Image Group Content Blocks in the Classic Builder Use Image Card Content Blocks in the Classic Builder Use Image + Text Content Blocks in the Classic Builder	Use Image Content Blocks in the New Builder Use Layout Content Blocks in the New Builder
Video	Use Video Content Blocks in the Classic Builder	Use Video Content Blocks in the New Builder
Product/Commerce	Use Product Content Blocks in the Classic Builder Use Product Recommendation Content Blocks in the Classic Builder Use Promo Code Content Blocks in the Classic Builder	Use Product Content Blocks in the New Builder Use Product Recommendation Content Blocks in the New Builder
Button	Use Button Content Blocks in the Classic Builder	Use Button Content Blocks in the New Builder
Social	Use Social Follow Content Blocks in the Classic Builder	Use Social Content Blocks in the New Builder
Survey		Use Survey Content Blocks in the New Builder
Apps		About Apps Content Blocks in the New Builder
RSS	Use RSS Header Content Blocks in the Classic Builder Use RSS Items Content Blocks in the Classic Builder
Share	Use Share Content Blocks in the Classic Builder
Code	Use Code Content Blocks in the Classic Builder	Use Code Content Blocks in the New Builder
Logo	Set a Default Logo	Use Logo Content Blocks in the New Builder
Footer	Use Footer Content Blocks in the Classic Builder	Use Footer Content Blocks in the New Builder
Organization	Use Divider Content Blocks in the Classic Builder	Use Divider Content Blocks in the New Builder Use Spacer Content Blocks in the New Builder