Use Product Recommendation Content Blocks

Take the guesswork out of recommending the right products in your emails with Product Recommendation content blocks. Drag and drop the block into your layout, and we'll automatically display the items that your subscribers are most likely to buy, based on their previous purchase behavior. After you send, check out revenue results in Reports.

In this article, you'll learn how to use the Product Recommendation content block.

Before you start

Here are some things to know before you begin this process.

  • Product Recommendation content blocks are available to users who connect a supported e-commerce store or custom API 3.0 integration. To find out if your store supports this feature, visit the Connected Sites page, click the name of your integration, and check the Features list.
  • Custom API 3.0 integration users may have to wait up to seven days after a store is connected before recommendations are generated.
  • To track purchases from a campaign, turn on e-commerce link tracking.
  • To generate recommendations, your connected store must meet certain purchase data requirements. If a store doesn't have enough purchase data, or a subscriber hasn't made a purchase yet, we'll display your store's top sellers instead. To learn more, take a look at our About Product Recommendations article.
  • In your Product Recommendation content block, you must choose a store that's connected to the audience you plan to send to. Otherwise, the block will not display for your recipients.

Insert a Product Recommendation Block

In each Product Recommendation content block, choose whether to promote one, two, three, or four products to your subscribers. Insert additional content blocks to promote up to 10 products from your store.

To insert a Product Recommendation content block, follow these steps.

  1. In the Content section of the Campaign Builder, click Edit Design.
    click edit design
  2. On the Design step, click and drag the Product Rec block into your campaign layout.
    Cursor drags Product rec block.
  3. In the Content tab of the editing pane, click the drop-down menu and choose a store that’s connected to the audience that will receive this campaign. If you only have one store connected to Mailchimp, we’ll preselect it for you.
    click the drop-down menu and choose a store
  4. Click the Number of recommendations drop-down menu, and choose how many products to include.
    Cursor clicks and chooses number of recommendations.
  5. Click the Range to display drop-down menu to choose which products to show in the content block.
    Cusor clicks the range to display.
    The first range option will always display the most relevant products to each subscriber. If you include multiple Product Recommendation blocks, adjust the range to display the next batch of products and avoid duplicate recommendations.
  6. In the Optional Details section, check the box next to the information you want to display about each recommended product.
    From optional Details section, cursor checks the button box.
    Title : Include a product name.
    Price : Include a product price.
    Button : Add a call-to-action button.
  7. Click Save & Close.

Configure button settings

Emphasize product links and call subscribers to action by including a button in a Product Recommendation block. By default, buttons link to the item's product page in your online store.

To include and configure a button in your Product Recommendation content block, follow these steps.

  1. In the Content section of the Campaign Builder, click Edit Design.
    click edit design
  2. On the Design step, click the Product Recommendation block you want to work with.
  3. In the Optional Details section, check the Button box.
  4. Type the label for your button in the Button Text field.
    Types view in Button text field.
  5. Click Save & Close.

Style the Product Recommendation Block

To match the look of your campaign to your store branding, customize the layout and style of your Product Recommendation block. This helps recipients more easily recognize your brand and can increase subscriber confidence and engagement.

To style a Product Recommendation block, follow these steps.

  1. In your campaign layout, click the Product Recommendation block you want to work with.
  2. In the Settings tab, choose the layout of your product images, as well as the width and alignment of the buttons in the block.
    Cursor clicks image layout.
  3. In the Style tab, customize the appearance of your block by setting your font and button styles, text alignment, and spacing.
    Screenshot of Style tab.
  4. Check the box next to Apply to all existing Product rec blocks to apply the settings to any other Product Recommendation blocks in your campaign.
  5. Click Save & Close.

Test Your Product Recommendation Block

Since recommended products vary from person to person, test your campaigns thoroughly to make sure they look the way you expect.

Product images and titles are pulled directly from your store, and can sometimes be too large or too small for the content block layout you choose. Images in email campaigns look best when sized to a maximum width of 600 pixels.

To preview how the Product Recommendation block will look to certain people, enable live merge tag info in Preview mode.

Preview and Test Your Email Campaign

Preview Subscriber Information

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