Mailchimp’s mission has always been to empower small businesses. Our Automation, Reporting, and Multivariate Testing features are designed to be both easy to use and powerful, because even the smallest business should have a few power tools in their shed.
One such tool that’s usually reserved for larger e-commerce businesses is automatic personalized product recommendations based on customers’ previous purchases. You probably interact with these every day. Amazon puts them all over, from your homepage to your shipping confirmation, and Netflix knows if you’re more likely to enjoy Master of None or Fuller House. But Amazon and Netflix are giants. Small businesses can’t do personalized product recommendations, right? It requires data, math, and infrastructure, and a whole bunch of other boring things that most people don’t want to think about.
That’s where Mailchimp’s data science team comes in. We’ve built Personalized Product Recommendations right into Mailchimp. Now, small businesses can send emails personalized with the items each of their subscribers is most likely to buy.