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Integrations

Adobe Commerce

Connect Adobe Commerce to Mailchimp for smarter marketing. Sync your store data to automate campaigns, recover carts, and drive repeat purchases.

Connect Adobe Commerce
Cost
Free
Developer
Mailchimp
Languages
English

Get connected in minutes

A guided five-step setup wizard walks you through authorizing your Mailchimp account, selecting your audience, and configuring what syncs - no code, no manual configuration. Before you go live, the wizard shows an estimated contact count and billing impact so there are no surprises on your invoice.

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What syncs - and why it matters

  • Customers & subscribers - Every customer profile and newsletter subscriber flows into your Mailchimp audience. Lifetime spend, order count, average order value, and top product category are computed and synced automatically, keeping segments always up to date.
  • Orders & revenue data - Purchase history, order totals, and line items sync across the full order lifecycle, including fulfillment, cancellation, and refund events, for accurate revenue attribution.
  • Product catalog - All product types sync to Mailchimp, including simple, configurable, bundle, grouped, virtual, and downloadable. Product images sync automatically for recommendation blocks and retargeting ads powering personalized product recommendations in every email based on each customer's purchase history and browsing behavior.
  • Abandoned carts - Cart contents sync in near real-time. Recovery emails include a direct one-click link back to the customer's cart - no login required, no lost items. Conversions are tracked automatically so you can measure exactly how much revenue your recovery emails bring back.
  • Promo codes - Sync Magento cart price rules and coupon codes to drop dynamic discounts directly into campaigns and abandoned cart emails.
  • Multi-store support - Running multiple store views? Each one connects to its own Mailchimp audience with independent configuration, so your marketing stays scoped and relevant across regions, brands, or languages.
Two women reviewing a laptop together inside a boutique clothing store, with garments on a rack and a dress on a mannequin nearby.

Automatic customer enrichment

The integration doesn’t just sync contacts - it enriches them. Every customer in your Mailchimp audience is automatically tagged based on their purchase behavior:

  • First-time buyers - identified so you can nurture them into repeat customers
  • Repeat buyers - flagged so you can reward loyalty and encourage the next purchase
  • High-value customers - tagged when they cross a configurable lifetime spend threshold
  • Cart abandoners - flagged in real time for targeted recovery campaigns
  • Customer groups - your Magento customer groups (wholesale, VIP, etc.) sync as tags

Combined with Mailchimp’s purchase likelihood scoring, you’ll know exactly who to target and when based on real data, not guesswork.

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Track every touchpoint with the Mailchimp Pixel

The integration includes Mailchimp’s official tracking pixel, giving you visibility into how customers interact with your store - from the first page view to the order confirmation.

  • Product views, add-to-cart events, checkout starts, and purchases - all tracked automatically
  • Browse abandonment data feeds Mailchimp’s retargeting and automation tools
  • Revenue attribution connects every campaign to actual sales. Privacy-first by design.

The pixel comes with flexible consent options that work with Magento’s built-in cookie settings, external consent platforms, or your own tag manager setup. Customer emails are hashed for privacy-preserving identification. You stay GDPR-ready without extra configuration.

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Automate the moments that matter

Customer Journey Builder automations generate up to 7X more orders than bulk emails for users with connected stores*. Build workflows triggered by real store events - first purchase, shipment confirmation, lapsed customer, VIP milestone - and Mailchimp handles the rest. Server-side events for order fulfillment, cancellation, and refund ensure your automations fire on actual store activity.

Hyvä logo

Hyvä compatible - theme and checkout

Running Hyvä for faster page loads and a streamlined development experience? The integration works out of the box - no patches, no workarounds. Full compatibility covers:

  • Hyvä Theme - Newsletter signup forms, customer account pages, and all storefront functionality
  • Hyvä Checkout - Cart tracking, email capture, and checkout events all fire correctly
  • Mailchimp Pixel - Page views, product views, add-to-cart, and purchase events track correctly on both frontends
  • Consent handling - Cookie consent integration works across both Luma and Hyvä frontends.

Support

Email Support

Built for Adobe Commerce, designed to scale

Whether you run a single store or a multi-store operation, each store view connects to its own Mailchimp audience with independent settings. Syncing never touches the storefront - everything runs in a background queue, and only data that's actually changed gets sent, keeping API usage efficient even at high order volumes. A built-in sync dashboard shows what's syncing, what's queued, and what needs attention, with one click retry, GDPR-ready with double opt-in for subscribers, marketing permissions synced with every contact, and immediate data deletion when a customer requests it.

Free to get started

The integration works with every Mailchimp plan, including the Free plan. Connect your store, start syncing, and upgrade when you're ready for more.

*Disclaimers

  • Up to 7x more orders through users' connected stores versus when they used bulk emails for Jan 1 2022–Jul 1 2023 period. Features and functionality of CJB varies by plan.