Mailchimp for Magento

Connect Magento to Mailchimp to sync your store data, send targeted campaigns to your customers, and sell more stuff.

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Communicate with your customers at exactly the right time

Our marketing automation tools talk to your customers just like you would, so you can focus on running your business. They’re the fastest, easiest way to send product follow-ups, collect feedback after a purchase, re-engage lapsed customers, and more.

Sell more stuff with personalization

When you connect your store to Mailchimp, you’ll have access to powerful tools that help you increase revenue and recapture lost sales. Generate personalized suggestions based on the purchase history of your customers with built-in product recommendations. Then, use abandoned cart emails to automatically follow up with people who leave your store without completing their purchase.

Create notification emails that fit your brand

Design beautiful, personalized order notifications—like shipping confirmations, invoices, and more—that match your style. Then, encourage customers to return to your store with relevant product recommendations.

Find similar people, grow your audience

Use your customer data to build Facebook and Instagram ads that promote your business and expand your reach. Then, track engagement and ROI to see which ads help you win new customers and make more money.

Turn website visitors into subscribers

Create mobile-friendly signup forms for your website and watch your list grow. We've found that placing a pop-up form on your site can increase your list growth rate by 50%. Adjust the design, timing, and placement of the form, decide between single or double opt-in, then automatically publish it to your site in one click with no coding required.

Incentivize people to buy

Generate revenue and encourage list signups by adding a promo code block to your emails and automations. Quickly create incentivized campaigns that fit your brand, then track your performance with our powerful reporting tools.

Target your customers with one click

Mailchimp uses your store data to automatically create pre-built segments, so you can quickly connect with your potential, recent, first-time, repeat, or lapsed customers. You can also target customers based on their signup date, engagement history, and demographics—all in just one click.

Track customers from signup to purchase

Review our detailed revenue, engagement, and growth reports after every campaign to find out who opened your email, which items they bought, and how much money you’ve earned. In just a few clicks, you’ll get the insights you need to determine what’s working so you can make smart decisions and improve your marketing in the future.

Install Mailchimp for Magento

Follow these steps to connect your Magento store to Mailchimp.

Install Mailchimp for Magento 2

Follow these steps to connect your Magento 2 store to Mailchimp.

Additional Resources & Help

Connect or Disconnect Mailchimp for Magento
Connect or Disconnect Mailchimp for Magento 2
Move your e-commerce store to Magento


If you have questions about the Mailchimp for Magento integrations, our friendly support team is available to paid account users 24 hours a day, 7 days a week.

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Mailchimp for Magento

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