Connect or Disconnect Mailchimp for Magento

Mailchimp for Magento is a free integration that adds your customers and their order information to your Mailchimp audience. Use Magento purchase data to send targeted emails with product recommendations, and turn on e-commerce tracking to measure campaign ROI.

In this article, you'll learn how to connect or disconnect Mailchimp for Magento.

Before you start

Here are some things to know before you begin this process.

• This is an advanced feature that requires experience editing Magento's root directory. Contact your Magento expert or developer for assistance.
• Mailchimp for Magento does not support custom, bundled, grouped, or gift card product types.
• Back up your server files and database before you install this integration. We also recommend you install it on a test server first.
• Mailchimp for Magento is compatible with these versions of Magento: CE v1.7.x, CE v1.8.x, CE v1.9.x, CE v2.3.x, EE v1.10.x, EE v1.11.x, EE v1.12.x, EE v1.13.x, EE v1.14.x, and EE v2.3.x.
• Our Abandoned Cart automation is only compatible with Mailchimp for Magento version 1.06 or later.
• Our Order Notifications automation is only compatible with Mailchimp for Magento version 1.1.5 or later. If you decide to use this automation, make sure to disable your Sales Emails in Magento to avoid sending duplicate emails to your customers.
• Mailchimp for Magento does not support product retargeting at this time.
• Version 1.1.1 of Mailchimp for Magento supports Mandrill for Magento. To use this feature, install or update to version 1.1.1 or later.
• Version 1.1.6 of Mailchimp for Magento adds support for multiple stores.

Task roadmap

Here's a brief overview of the multi-step installation process.

Access and Download Mailchimp for Magento

• Download the Mailchimp for Magento file extension from ebizmart's marketplace.

Install Mailchimp for Magento

• Upload the contents of the file to your Magento store root directory, and flush the Magento cache.

Configure and Connect

• Configure Mailchimp for Magento, and connect to your Mailchimp account.
• Optional: View Site Details
• Optional: Change Synced Audience

Access and download Mailchimp for Magento

To get started, you'll download the Mailchimp for Magento file extension from ebizmart's marketplace.

To access the free Mailchimp for Magento file extension, follow these steps.

1. Navigate to the Mailchimp for Magento page.
2. Enter your Magento URL.
3. Click the Magento version drop-down menu, and choose your version of Magento.
4. Click Add to Cart.
   
5. Click Proceed to Checkout.
6. Input your ebizmarts account login credentials and click Login.
   
7. Enter your billing and payment information and click Continue. Don't worry. You won't actually be charged.
8. Click Place Order.

That's it! You will receive an order confirmation email that contains a download link. After the file downloads to your computer, you'll use it to install Mailchimp for Magento.

Install Mailchimp for Magento

To install Mailchimp for Magento, you’ll upload the contents of the ZIP file to your Magento store root directory, and flush the Magento cache. If you need help with this, contact your developer or Magento expert.

Paste files into folders

Refer to this chart to see where the ZIP download files should go in your Magento root directory.

After you update the root directory, flush the Magento cache.

Flush Magento Cache

To flush your Magento Cache, follow these steps.

1. In your Magento Admin Panel, click the System menu, and choose Cache Management.
   
2. Click Flush Magento Cache.
   

Almost there! Next, you'll configure your Mailchimp for Magento settings, and complete this process.

Configure and connect

To wrap up, you'll configure your Mailchimp for Magento settings, like how and where to sync your customers to Mailchimp. You can set a default configuration, or configure your settings on a store by store basis.

To configure and connect to Mailchimp, follow these steps.

1. In your Magento Admin Panel, click the System menu, and choose Configuration.
   
2. In the left navigation pane, click Mailchimp Configuration.
   
3. Leave the form fields blank for now, and click Get API credentials.
   
4. In the pop-up window, input your Mailchimp login credentials and click Log In.
   
5. In the pop-up window, highlight the API key and copy it to a text editor or your clipboard, so you can paste it to Magento.
   
6. Close the pop-up window to return to the configuration screen.
7. Paste your Mailchimp API key in the API Key field.
8. Click Save Config.
9. When the page reloads, click the General Subscription drop-down menu and choose the Mailchimp audience to sync with Magento.
   
10. Next, edit or create merge fields to send Magento-specific information to Mailchimp.
    
11. In the Ecommerce section, click the drop-down menu next to Enabled and choose Yes to enable Mailchimp's e-commerce features.
    
12. Click the drop-down menu next to Subscribe all customers to the newsletter, and choose No. We recommend this setting for a permission-based audience.
    
13. In the Abandoned Cart section, click Yes to enable Mailchimp's abandoned cart automation feature.
    
14. In the First date field of the Abandoned Cart section, choose the date that you want to begin targeting abandoned carts.
15. Click Save Config.
    
16. To finalize the sync between Mailchimp and Magento, you'll need to set up cron job tasks. If you need help, contact your developer or Magento expert.

Mailchimp and Magento are now connected. Magento customers will be added your audience, and e-commerce data will be added to Mailchimp's subscriber profiles. Guest checkouts will be added to your audience as non-subscribed contacts.

Products, customers, and orders will be sent to Mailchimp approximately every five minutes via a cron job.

Optional: View site details

After you install Mailchimp for Magento, you can visit the Integrations page in your account and view details for your connected store. Here, you can see the status of the integration or add and manage e-commerce features.

To view your site details, follow these steps.

1. Log in to your Mailchimp account.
2. Click the Integrations icon.
3. Click the Magento listing to view integration details.

From here, you'll be able to view your synced audience, embed a pop-up signup form on your site, or add and monitor e-commerce automations that use data from your connected Magento store.

Optional: Change synced audience

To change the Mailchimp audience synced with Magento, you'll need to return to your Magento Admin Panel. It's important to note that If you change your synced audience, the integration will recreate your store in your Mailchimp account and you'll need to recreate any active automations connected to your store.

To change your synced audience, follow these steps.

1. In your Magento Admin Panel, click the System menu, and choose Configuration.
   
2. In the left navigation menu, under MAILCHIMP, click Mailchimp.
   
3. Click Change List.
   
4. In the pop-up window, click OK.
5. Click the General Subscription drop-down menu, and choose the audience you want to sync with Magento.
   
6. Click Save Config.

Optional: Connect to Transactional Email

If you want to send transactional emails with Mailchimp Transactional Email (formerly Mandrill), you can connect Mailchimp for Magento to your Transactional Email account.

To connect to Transactional Email, follow these steps.

1. In your Magento Admin Panel, click the System menu, and choose Configuration.
   
2. In the left navigation menu, under MAILCHIMP, click Mandrill Configuration.
   
3. Click the Mandrill Integration by ebizmarts bar to expand the configuration options.
   
4. Click the Enabled drop-down menu, and choose Yes.
   
5. Enter a valid Transactional Email API key, and choose whether you want to Enable Log.
   
6. Click Save Config.

Nice job! You should see a success message, as well as Account Info statistics about your username, reputation, hourly quota, and backlog.

Next steps

After you connect, you can do a lot with the data you collect, like build segments, send automations, track purchases, make product recommendations, and view results.

Find out everything Mailchimp has to offer in these guides.

Sell More Stuff with Mailchimp
About Personalized Product Recommendations
Create a Classic Abandoned Cart Email
Segment by Purchase Activity

Troubleshooting

For help with the Mailchimp for Magento data sync, visit ebizmarts' Mailchimp for Magento support forum.

If you need assistance with Mailchimp, visit our guides and tutorials or contact Support.

Disconnect Mailchimp for Magento

If you need to disconnect the integration, you can disable it in Magento at any time.

To disable the integration, follow these steps.

1. In your Magento Admin Panel, click the System menu, and choose Configuration.
   
2. Click Mailchimp Configuration in the left navigation pane.
   
3. Click the Enabled drop-down menu, and choose No.
   
4. Click Save Config.

To learn how to remove the integration entirely, visit ebizmarts' Mailchimp for Magento support forum.