We've got "mail" in our name, but we can do a whole lot more than that. Mailchimp is a multichannel marketing platform that can help you reach new audiences and strengthen relationships with existing customers. Use Mailchimp's e-commerce features to sell more stuff and track earnings for your business without ever leaving your account.
Depending on your plan, you might not have access to all of these features. Check out our pricing page to learn what's available with your plan.
In this article, you'll learn the basics of Mailchimp and e-commerce, and get some ideas for growing your business.
Your store information
First things first, you'll connect your online store to Mailchimp. We integrate with many popular platforms like Shopify, BigCommerce, WooCommerce, PrestaShop, and more. To view all of our supported e-commerce stores, visit the Integrations page. After you connect, you'll have lots of powerful e-commerce tools at your fingertips.
Give regular emails a sales boost
Get the most out of email with the power of data. Boost sales results for your regular emails with customer segments, product recommendations, and promo codes.
Here are a few strategies to try.
- Send an email to a highly targeted segment of customers
Segment your contacts based on purchase activity or predicted audience demographics. Then build an email or automation tailored to your segment with enticing offers or coupons.
- Add personalized product recommendations to your email
Drag and drop data-based recommendations from your online store into your emails. We'll make sure the right recommendations show up for each customer who receives your email.
- Use promo codes to stay competitive
Consumers tend to search for the best bargain before they buy, so why not win them over with a discount? To encourage your customers to make a purchase, use a promo block to include your code in the email.
Automate your emails
Automation can be a big time-saver and revenue booster. For paid plans, you can use automated Customer Journeys. If you’ve used classic automations before, you can also use Mailchimp's free welcome email, abandoned cart notifications, and order receipts. With the right automation, you can generate up to 16 times more orders at your store.
Here are some things you can try.
Recover abandoned cart emails to recapture lost Return on Investment (ROI)
Customers are busy, and industry research shows that most people who add an item to an online shopping cart will abandon it. Use the abandoned cart pre-built Customer Journey to send automated emails to remind customers about an abandoned their shopping cart on your site.
Create a welcome email series to convert website visitors
Want to make sure your website visitors get a nice, warm welcome? Send them the Welcome new contacts pre-built Customer Journey. Educate newcomers on your products or services, or send them enticing coupons to convert them to paid customers.
Run ads on the web
Yep, Mailchimp does ads too! Take the leap and go beyond email with social or retargeting ads, which are available on all Mailchimp accounts - even free ones. Anyone with a Mailchimp account can use our Ad Builder to create beautiful web ads for Facebook and Instagram, or Google web retargeting. You'll still have to pay for the ad budget, starting at just a few dollars per day, but Mailchimp doesn't charge any extra fees.
Here are some ideas.
- Publish an ad on Facebook and Instagram
We've made it easy to design and run a social media ad on the web. Use ads to boost product sales at your store, or find new leads.
- Harness the power of a "lookalike" audience
Social ads can help you cast a wider net and reach new people who might enjoy what you're selling. Try our similar audiences tool to display your ad to people who share similar interests, purchase behavior, and traits with your existing contacts.
- Retarget people who left your website
Mailchimp's Google remarketing ads can help you recapture the interest of people who visited your website. These ads follow your visitors around the internet to remind them of all the cool stuff they saw on your site.
View ROI and results
After you've started adding product recommendations, building ads, or sending automations, you can sit back, relax, and watch your results come in.
Your audience dashboard, stats page, and email reports will help you gauge how much stuff you're selling with Mailchimp. Easy-to-read graphs and charts show opens, clicks, audience growth, and revenue. Plus, everything on your audience dashboard is clickable, so you can instantly create emails for specific sets of contacts.
For an in-depth look at each e-commerce tool we offer, check out How Mailchimp can Help Your Online Store.
Or, if you're ready to try these tools and features now, connect your store to Mailchimp to get started.