Personalize Email Campaigns with Barilliance
Are you sending the same product offers to all your customers? How about sending each customer a personalized email with product recommendations based on their most recent intent on your site?
Barilliance is an advanced product recommendations engine that understands the preferences and intent of each visitor to your site and automatically integrates personalized product recommendations to each email interaction triggered by Mailchimp.
Optimizing Campaigns in Real-Time
The dynamic personalized product recommendations are presented in real time, when the email is opened– not when the campaign is sent out. This unique approach allows the system to constantly optimize the recommendations during the campaign.
5 minute setup- no need for IT support
In order to be able to present dynamic recommendations in real time, the Barilliance product recommendation engine has to capture data from your site. Implementation on the user’s side takes just a few minutes. Simply add our tag to your website and you’re done. How come? We configure our system to capture data instead of asking your IT to send it to us. Once the system starts to collect data, there is a learning period in which data is analyzed (2-4 weeks depending on your traffic and catalog size). Recommendations improve as the engine learns more about each visitor.
To activate the email personalization widget on Mailchimp campaigns, all you need to do is select Mailchimp as your email provider on the Barilliance panel, customize the widget design and copy the HTML into your emails.
Results you can expect
Adding personalized recommendations in emails can lead to up to 30% increase in sales conversion rates and 35% increase in click-through rates.