George Rodriguez of Rodrigo Cigars is a small-business owner who has a lot of experience with email marketing. In the past 3 months, he’s sent multiple successful campaigns with personalized product recommendations. We asked him for his thoughts on the process and results.
“I was using another third-party app to duct tape together recommendations using custom HTML, which was not easy to maintain nor was it responsive to mobile," George says. "Now, I get dynamic personalized product recommendations with a simple drag and drop into any email, and I can use the same great-looking responsive email templates my customers enjoy reading on any device.”
After using personalized product recommendations, George noted that his click-through rate “increased dramatically, and so did conversions.”
"I love how it gives new customers the best sellers and existing customers recommendations based on purchases," George elaborates. When asked if he had any tips for using the feature, he shared his simple-but-effective strategy: "Just dropping it into any communication with your customers will give your audience the urge to click through and shop."
Personalized product recommendations have been a huge success for our customers, and we’re going to continue our research to make the tool even better. In fact, we’ve recently made a few behind-the-scenes updates:
More focus on recent purchases: All purchases that a customer has made impact their recommendations, but recent purchases are now more important than older purchases.
Smarter top sellers: We used to use a year’s worth of data to calculate top sellers, but we recently ran a simulation and found that one month’s worth of data did a better job.
Other general improvements: Additional tweaks have been made to our process to ensure that you get higher quality recommendations in a more timely manner.
These small changes will improve the quality of our personalized product recommendations, and we’ll continue to research and refine the tool as we learn more in the months ahead. In the meantime, we’ve seen amazing results from personalized product recommendations in both automation and regular campaigns, and we look forward to seeing more.