When you connect your BigCommerce store to MailChimp, you increase the power of both. Our easy-to-use marketing automation and reporting tools seamlessly integrate with your store, so you can use your customer data to personalize your marketing, sell more stuff, and grow your business.
Sell more stuff with powerful automations
Our marketing automation tools talk to your customers just like you would, so you can focus on running your business. They’re the fastest, easiest way to send helpful product follow-ups, collect feedback after a purchase, re-engage lapsed customers, and more.
Suggest items your customers will love
Generate personalized suggestions based on the purchase history of your customers—and make 31% more revenue on your campaigns—with our built-in product recommendations.
Find similar people, grow your audience
Use your customer data to build Facebook and Instagram ads that promote your business and expand your reach. And with easily digestible reports that track important metrics like engagement and impressions, you’ll always know how your ad is performing.
Create notification emails that fit your brand
Design beautiful, personalized transactional messages—like shipping notifications, invoices, and more—that match your branding. Then, encourage customers to return to your store with relevant product recommendations.
Incentivize people to buy
Generate revenue and encourage list signups by adding a promo code block to your emails and automations. Quickly create incentivized campaigns that fit your brand, then track your performance with our powerful reporting tools.
Target your customers with one click
MailChimp automatically creates the most common segmenting conditions for you, so you can quickly target customers based on signup date, demographics, engagement, and purchase history.
Identify key audiences
Increase the relevance of your marketing email with predicted demographics, a powerful tool that predicts the gender and age range of your customers so you can target them with personalized content.
Track customers from signup to purchase
Monitor your MailChimp dashboard to get a full picture of your marketing performance. Our engagement, growth, and revenue reports provide valuable information that will help you make smart decisions and sell more stuff.