Connect or Disconnect Mailchimp for Big Cartel

The Mailchimp for Big Cartel integration syncs your Big Cartel customers and their order information to your Mailchimp audience. Use purchase data to create targeted e-commerce automations, generate custom product recommendations, and more.

In this article, you'll learn how to connect or disconnect Mailchimp for Big Cartel.

Before You Start

Here are some things to know before you begin this process.

  • Mailchimp for Big Cartel allows you to connect a single Big Cartel store to your Mailchimp account.
  • If you use the free Big Cartel Gold plan, available Mailchimp features will be limited.
  • To view the e-commerce features supported by this integration, visit the Big Cartel listing in your account.
  • This integration is compatible with our API version 3.0.

Connect Mailchimp for Big Cartel

To fully install the integration, you'll need to connect your store to Mailchimp, select the audience you want to sync with Big Cartel, and choose your sync settings. If you have a paid Big Cartel account, you can also install a script to access some additional Mailchimp e-commerce tools.

Connect to Mailchimp

To connect your store to Mailchimp, follow these steps.

  1. Navigate to the Big Cartel Integration page and click Get Started.
  2. Click Allow.
    Cursor clicks allow.
  3. Click Connect.
    Cursor clicks connect.
  4. Input your Mailchimp login credentials, and click Log In.
    Cursor clicks log in.

Great job! Now that you’ve connected your Big Cartel account to Mailchimp, the installation module will ask you to choose a audience to sync.

Choose an Audience

To choose an audience to sync, follow these steps.

  1. In the same module, click the List drop-down menu, and choose which audience in Mailchimp to sync customers to.
    Cursor clicks dropdown and chooses a list.
  2. Click Next.
    Cursor clicks next.

After you connect your audience, you’ll be prompted to map your Big Cartel data to your Mailchimp merge tags, to make sure your information is synced correctly.

Choose Sync Settings

To choose your sync settings, follow these steps.

  1. Use the drop-down menus to map your Big Cartel data points to your Mailchimp merge tags.
    Cursor clicks drop down menus to map fields.
    The left column shows the Mailchimp merge tags associated with the audience you selected earlier.
  2. Click Sync Now.
    Cursor clicks sync now.

All set! Your Mailchimp for Big Cartel integration is now functional, and will sync your data according to the fields you mapped. After you connect, you can keep tabs on your connection status and available tools on the Connected Sites page in your Mailchimp account.

About Connected Sites

If you have a paid Big Cartel account, read on to learn how to install an additional script that gives you access to more e-commerce features, like custom pop-up forms, and product retargeting emails.

Install Scripts

After data is synced, paid Big Cartel users will be prompted to add a script to their store that they can use to unlock additional e-commerce features. Follow the instructions to add the script. After you’re done, click Validate Script Installation to verify installation.

Here’s a breakdown of all of the e-commerce features that paid and free Big Cartel users have access to.

FeatureFree planPaid Plan
Purchase activity segmentation
E-commerce tracking and reports
Product content blocks
Product Recommendation product blocks
Order Notifications
Promo Code content blocks
Product retargeting email
Pop-up signup form
Google remarketing ads

Disconnect Mailchimp for Big Cartel

To disconnect Mailchimp for Big Cartel, follow these steps.

  1. Log into your Big Cartel account.
  2. Click Account in the navigation bar.
  3. Scroll to the Apps section.
  4. Next to Mailchimp, click the X icon.
    Cursor clicks x icon.
  5. In the pop-up modal, click Revoke.
    Cursor clicks revoke.

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