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Behavioral Targeting

Personalize your messages with behavior-based marketing

When you use behavioral targeting in your marketing strategy, you can send your audience messages that are more relevant to their needs.

Fine‑tune your audience segments with behavioral targeting

Make your targeting more precise and increase relevance when you layer on behavioral data as segmentation criteria. You can build segments based on how your audience has engaged with your Mailchimp website , your app, your campaigns, or their prior purchase behavior.

With behavioral data from your website you can create relevant campaigns based on where users navigate—if, for example, you want to recontact visitors to your yoga page with a special offer for a free yoga class.

Create more personalized campaigns with less effort

With the behavioral marketing tool in Mailchimp, you can automate targeted messages in response to specific actions. Send a welcome message to introduce new signups and customers to your brand, or a related product recommendation for a recent buyer. And if you're pulling in behavioral data from your web or mobile app, behavior-based marketing automation can help you scale your marketing without doing the work every time.

"We're using the API to bring in real-time user behavior we can act on. Mailchimp has been a huge part in offering our community personalization at scale."

Choosing a behavior based automation.
User profile with activity feed.

Get a complete view of how people engage with you

The activity feed in contact profiles lets you as a marketer dig in and see all the ways a person has engaged with your marketing campaigns, app, or Mailchimp website.

Track website page views, link clicks, and in-app activities, so you can get a holistic understanding of user behavior and how they are interacting with your products or brand.

Utilize every ounce of customer engagement data with behavioral targeting

  • Campaign Engagement

    Keep up marketing momentum when people click, open, or interact with your email.

  • Website Engagement

    Send relevant emails based on what your audience is engaging with on your site.

  • Purchase Behavior

    Send appreciation, recommendations or incentives when shoppers buy or browse.

  • App Engagement

    Trigger marketing based on user activity in your mobile or web app.

Collect more data inputs for a better output with behavioral targeting tools

Mailchimp websites capture deep visitor insights

Once a customer has joined your audience, you'll be able to view past Mailchimp website data about page views, and link clicks, allowing you to create targeted segments and send resonating email marketing campaigns.

Showing e-commerce integration options with Woo Commerce marked as connected.

Connect your store to unlock e-commerce features

Drive sales and customer loyalty when you integrate your e-commerce platform or point of sale system. Once connected, you can set up purchase-based automations like abandoned cart messages, product recommendations, and personalized discounts.

Automated email based on app data.

Bring your app data into Mailchimp your way

Power your personalized messages with audience data about who is using your product and how. From Mailchimp's API client libraries to the Mobile SDK, you can easily connect your audience data into Mailchimp's behavioral marketing software using the language or platform of your choice.


  • When you get started with Mailchimp, one of the first steps you’ll likely take is creating an audience. An audience is a complete collection of contacts and, as a best practice, we recommend that you stick to one primary audience for your business.

    A segment, on the other hand, is a filter you can apply to your audience in order to narrow the list down based on certain data points. For instance, you can use segments to filter your list based on factors such as location, group membership, signup source, and more.

  • In marketing, behavioral segmentation is the practice of dividing customers into groups based on the behaviors they exhibit. Customers that demonstrate similar behavior patterns are grouped together to give companies a comprehensive and analytical view of their customer base. For instance, through behavior based segmentation, companies can discover the most engaged customers and predict future behaviors. This can be a valuable asset as you build marketing campaigns and establish a brand identity.

    To be successful in behavior based marketing, you must have the right targeting tools. With behavioral marketing software like Mailchimp, you can create targeted messages that genuinely connect with customers.

  • Behavioral marketing describes any type of marketing practice where a company is targeting customers based on past actions, behaviors, interests, previous searches, geolocation, and so on. By leveraging customer data, companies can build more successful marketing campaigns that are tailored to specific segments of a population.

  • You can use Mailchimp to send automated follow-up emails that are triggered by certain events or actions. With our automations, you can send emails to customers when a specific event occurs, whether it’s when they purchase a specific item or an item from a particular product group. Use your Mailchimp account to customize automated follow-up emails, edit automated email triggers, and create and manage campaigns.

  • Using Mailchimp, you can build email marketing campaigns that revolve around customers’ behavior so that you achieve more personalized results. You can use our contact profiles to better understand how people interact with your website, marketing materials, and mobile app. You can also integrate behavioral data from other apps or programs into our software.

    Additionally, other features such as automated follow-up emails and abandoned cart emails make it easy for you to engage with your customers and encourage them to take certain actions, such as purchasing one of your products.

  • In order to connect your store to Mailchimp and unlock behavior based segmentation, you’ll need two things. First, you’ll need to sign up for a Mailchimp account. Second, you’ll need a supported e-commerce store or a custom API 3.0 to connect with your Mailchimp account. Simply connect your store to Mailchimp and gain access to a suite of exciting and powerful features, including our behavioral marketing software.

Use behavioral targeting to personalize your marketing

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Learn more about targeting your messages with Mailchimp