Behavioral Targeting

Turn people’s actions into personalized marketing

When you use behavioral targeting, you can send people messages that are more relevant to their needs.

Creating a segment based on Yoga Page Views that occurred within 1 week.

Fine‑tune your audience segments

Make your targeting more precise and increase relevance when you layer on behavioral data as segmentation criteria. You can build segments based on how your audience has engaged with your Mailchimp website , your app, your campaigns, or their prior purchase behavior.

With behavioral data from your website you can create relevant campaigns based on where users navigate—if, for example, you want to recontact visitors to your yoga page with a special offer for a free yoga class.

Choosing a behavior based automation.

Create more personalized campaigns with less effort

With behavioral marketing in Mailchimp you can automate targeted messages in response to specific actions, like a welcome message to introduce new signups to your brand, or a related product recommendation for a recent buyer. And if you’re pulling in behavioral data from your web or mobile app, behavior-based automations can help you scale your marketing without doing the work every time.


"We're using the API to bring in real-time user behavior we can act on. Mailchimp has been a huge part in offering our community personalization at scale."
User profile with activity feed.

Get a complete view of how people engage with you

The activity feed in contact profiles lets you dig in and see all the ways a person has engaged with your marketing campaigns, app or Mailchimp website.

Track website page views, link clicks and in-app activities, so you can get a holistic understanding of how users are interacting with your products or brand.

Utilize every ounce of customer engagement data

Campaign Engagement

Keep up marketing momentum when people click, open, or interact with your email.

Website Engagement New

Send relevant emails based on what your audience is engaging with on your site.

Purchase Behavior

Send appreciation, recommendations or incentives when shoppers buy or browse.

App Engagement

Trigger marketing based on user activity in your mobile or web app.

Collect more data inputs for a better output

Mailchimp websites capture deep visitor insights

Once a customer has joined your audience, you'll be able to view past Mailchimp website data about page views and link clicks, allowing you to create targeted segments and send resonating email campaigns.

Showing e-commerce integration options with Woo Commerce marked as connected.

Connect your store to unlock e‑commerce features

Drive sales and customer loyalty when you integrate your e-commerce platform or point of sale system. Once connected, you can set up purchase-based automations like abandoned cart messages, product recommendations, and personalized discounts.

Automated email based on app data.

Bring your app data into Mailchimp your way

Power your personalized messages with audience data about who is using your product and how. From Mailchimp’s API client libraries to the Mobile SDK, you can easily bring audience data into Mailchimp using the language or platform of your choice.

Use behavioral targeting to personalize your marketing

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