Reason #2: Get a complete view of your customers
The more information that you have about your customers and the ways they interact with you, the more personalized and effective your marketing can be. In fact, according to an Infosys study, 86% of consumers say that personalization has an impact on what they purchase, with 25% of consumers saying that personalization “significantly influences” what they buy.
Many businesses—especially ones that have an app—have access to a bunch of data that can provide important insights into the preferences of customers. For instance, you might know:
- Which pricing tier or service plan each customer has selected
- Personal details, like relationship status or general interests, that customers have provided when setting up a profile on your dating app
- Preferences that customers have indicated on-site or in-app, like when they want to be reminded to schedule a pick-up from your ride-share service
When you connect with our API, all of that data can be pulled into Mailchimp, recorded as a tag, and used to send targeted marketing campaigns to your customers. In fact, any information that you see and track in a connected app can be pulled into Mailchimp and used as a tag for your contacts.
For example, BoxLock, a company that developed a smart padlock to help keep deliveries safe and secure, uses tags to help them track customer satisfaction and organize people based on where they are in the customer journey.
As Mike Glass, the company’s Co-Founder and Head of Growth, told us, “We use tags to help rank customers and let us understand which customers are very happy and also which ones are not. So we can take action if customers are not necessarily happy with us or kind of in the middle.”
“We also use the Mailchimp API to organize our audience with tags based on where they are in the customer journey,” Glass continues, “so based on the tag, the customer's receiving an automated email with the appropriate communication based on the phase that they're in.”
No matter your specific use case, collecting and organizing all of your available customer data via the API empowers you to better understand your customers and make data-driven decisions to market even smarter.
Reason #3: Make your messaging more relevant—automatically
Once you’ve brought all of your customer data into Mailchimp and organized it in a way that makes sense for your business, you can use our automation tools to trigger an email as soon as you apply a tag to a customer.
Daisy Downs, Co-Founder and VP of Marketing at UrbanSitter, told us how her business uses tags, the API, and automation to keep their data updated and their messaging relevant.
“We're using Mailchimp automation to welcome, onboard, educate, convert, and win back our customers at a variety of different stages in their life cycle," explained Downs. "And we use the API to make sure that that data is constantly being updated. So if someone changes their email address, for example, it automatically changes on our end as well.”
With all of your customer data and insights right at your fingertips, you’re able to be strategic about how you interact with your audience. And since you can automatically import, tag, and trigger emails based on any in-app information you have available, the possibilities are endless.