Reason #2: Get a complete view of your customers
The more information that you have about your customers and the ways they interact with you, the more personalized and effective your marketing can be. In fact, according to an Infosys study, 86% of consumers say that personalization has an impact on what they purchase, with 25% of consumers saying that personalization “significantly influences” what they buy.
Many businesses—especially ones that have an app—have access to a bunch of data that can provide important insights into the preferences of customers. For instance, you might know:
- Which pricing tier or service plan each customer has selected
- Personal details, like relationship status or general interests, that customers have provided when setting up a profile on your dating app
- Preferences that customers have indicated on-site or in-app, like when they want to be reminded to schedule a pick-up from your ride-share service
When you connect with our API, all of that data can be pulled into Mailchimp, recorded as a tag, and used to send targeted marketing campaigns to your customers. In fact, any information that you see and track in a connected app can be pulled into Mailchimp and used as a tag for your contacts.
For example, Freshtix, a ticketing solutions company developed by the same folks who created Ticket Alternative, uses tags to organize people based on their interests and purchase history.
As Iain Bluett, the company’s Co-Founder, told us, “We use Mailchimp for a variety of businesses that we run under the same umbrella. We have a ticket-selling service, a ticket-printing service, and we sell wristbands for tons of events. With audiences and tags, we’re able to send targeted emails to our previous customers, offering them weekly deals and special offers.”
“We know that people who attend food festivals also attend beer festivals,” Bluett continues, “and people who go see an indie band at a small club might also go to the largest Jewish film festival in the country. We’re able to collect all of that data in Freshtix, automatically pass it to Mailchimp, and then use tags to organize people and make sure we’re sending content that’s relevant to them.”
Reason #3: Make your messaging more relevant—automatically
Once you’ve brought all of your customer data into Mailchimp and organized it in a way that makes sense for your business, you can use our automation tools to trigger an email as soon as you apply a tag to a customer.
Daisy Downs, Co-Founder and VP of Marketing at UrbanSitter, told us how her business uses tags, the API, and automation to keep their data updated and their messaging relevant.
“We're using Mailchimp automation to welcome, onboard, educate, convert, and win back our customers at a variety of different stages in their life cycle," explained Downs. "And we use the API to make sure that that data is constantly being updated. So if someone changes their email address, for example, it automatically changes on our end as well.”
With all of your customer data and insights right at your fingertips, you’re able to be strategic about how you interact with your audience. And since you can automatically import, tag, and trigger emails based on any in-app information you have available, the possibilities are endless.