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Get Your Business Online

- Websites
  Create a free website that comes with built-in marketing tools.
- Online Stores
  Launch a store that comes with everything you need to start selling, including marketing tools.
- Appointment Scheduling
  Add online scheduling to your website so people book appointments with you.
- Domains
  Claim a custom domain to make it easy for people to find your brand on the web.
See overview

Market Your Business

- Email
  Engage your audience with beautiful, branded emails.
- Landing Pages
  Design landing pages that grow your audience and help you sell more stuff.
- Digital Ads
  Reach people on Facebook, Instagram, and across the web.
- Social Media
  Build your following with targeted ads and organic posting on Facebook, Instagram, and Twitter.
- Postcards
  Send printed postcards around the world with the help of our address finder.
See overview

Platform Features

Audience Management

- Marketing CRM
  Get to know your audience and find new ways to market to them.
- Signup Forms
  Grow your audience with a pop-up or embedded form.
- Segmentation
  Segment your audience based on shared traits.
- Behavioral Targeting
  Target your messages based on people's purchase behavior, app activity, and more.
- Predicted Demographics
  Get predictive insights about your contacts so you can personalize your marketing.
- Tags & Contact Profiles
  Keep track of what you know about your people with customizable tags.
All audience tools

Creative Tools

- Content Studio
  Sync, store, and edit all your images and files in one place.
- Creative Assistant
  Get beautiful, on-brand designs made for you with the power of AI.
- Dynamic Content
  Personalize individual content blocks within your emails.
- Subject Line Helper
  Get real-time feedback on how to refine your subject lines.
- Campaign Templates
  100+ pre-designed email and landing page templates that fit any message.
All creative tools

Marketing Automation

- Customer Journeys
  Design personalized journeys using conditional logic and branching points.
- Integrations
  Sync your store data and connect other tools to unlock more automation features.
All automation tools

Insights & Analytics

- Reports
  Track sales and campaign performance in easy-to-digest reports.
- Smart Recommendations
  Get personalized recommendations to help you make your next move.
- A/B Testing
  Test different versions of a single email to see how small changes can impact your results.
- Surveys
  Gauge interest and customer satisfaction by gathering feedback.
- Content Optimizer
  Make your email content more engaging with personalized suggestions for improvement.
All insights tools

Not sure where to start?

- E-Commerce and Retail
  Drive traffic and boost sales with a marketing platform that seamlessly integrates with your store.
- Mobile and Web Apps
  Reach new customers, send behavior‑based campaigns, and increase engagement with your app.
- Startups
  Find product‑market fit, learn from user feedback, and launch your first marketing campaigns.
- Agencies & Freelancers
  Get perks and tools for managing clients when you join our free community, Mailchimp & Co.
- Developers
  Integrate marketing data, send transactional emails, and build integrations using our APIs and documentation.

Learn

Mailchimp 101

Help Center

Marketing Library

Explore our collection of resources to help build your business and boost your digital marketing.
- Marketing tools and tactics
- E-commerce Automations: Time-Saving Techniques for E-commerce
  
  See how Mailchimp’s e-commerce automations can save you time and help you convert more first-time buyers into repeat customers.
- Business Stages
  - Prep & Start
    Learn to write a business plan, build a brand, and turn your ambition into a successful business.
  - Manage & Run
    Off and running? Find tips to help you lead, manage, and make your business even better.
  - Grow & Scale
    Whether you want to grow your team, your following, or your sales, we've got ideas.
See overview

Podcasts

A collection of original content that celebrates the entrepreneurial spirit.
Podcasts
- New podcast from Björk
  
  In Sonic Symbolism, hear Björk and her collaborators discuss the making of her last 9 albums.
- New podcast: Listening
  
  Explore the minds of 10 musicians as they use their surroundings to make sense of the world.
Listen

Series

A collection of original content that celebrates the entrepreneurial spirit.
ORIGINAL SERIES
- Switching Off
  
  Family comes first, especially this time of year.
- A Family Business
  
  Kick start the holidays with this Second Act episode chock full of food, family, and tradition.
Watch

Films

A collection of original content that celebrates the entrepreneurial spirit.
Films
- Crown Candy
  
  This 100-year-old candy store in St. Louis is rich in history—and chocolate.
- Welcome to Noodle School
  
  Students come here to learn from the best and get their shot at a billion-dollar industry.
Watch

Expert Insights

Case studies and how-tos to take you from startup to scale-up and beyond.
Workshop
- How to win customers without social media
  
  As social media ads become less effective, how else should you go about acquiring new customers?
- The $10 million T-shirt
  
  How did a ‘Black Founders Matter’ T-shirt design transform into a venture capital firm? According to founder Marceau Michel, it was almost completely by accident.
All articles

Industry Trends

Industry deep dives, macro trends, and profiles of fascinating businesses and founders.
BRIEFINGS
- Stepping away at the right time
  
  For Orange Bus founders Julian Leighton and Mike Parker, leaving the business was always the plan.
- What's in a name?
  
  At first glance, the name of your business might not seem like a crucial factor in your success – but getting it wrong could cause complications. Here are the basic elements to consider.
All articles

Smart Living

Self-improvement, brands to check out and things to see and do – from food to fashion.
LIFE
- Starting your day right: Laurence Leenaert
  
  Laurence Leenaert, founder and designer at LRNCE, a handmade ceramics and lifestyle brand in Marrakesh, on her morning routine.
- How I live: Kerol Izwan
  
  The founder of Malaysian publishing and lifestyle company Musotrees on why he quit the nine to five (and his career as a biologist) to build the thing that makes him happy.
All articles

Email Automations

Learn how to meet your customers where they are, automatically.

Product Advice

Personalizing Your App's Marketing with Mailchimp's API

How Roadie synced their app with the Mailchimp API to send people the information they need, at exactly the moment they need it.

Marketing Tools

Email Automation

The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take.
Success Stories

How Reach Records Uses Automation to Succeed

Learn how the hip-hop label elevated its marketing strategy.
Success Stories

Triple Z Threadz and Limbo Jewelry’s Date-Based Automation

How Triple Z Threadz and Limbo Jewelry turned anniversaries into money.
Success Stories

Lekker Home's Automation Trifecta

How Lekker Home personalizes their automations.

It's easy to get started

And it's free. Two things that everyone loves.

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Marketing tools and tactics

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ORIGINAL SERIES

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BRIEFINGS

LIFE

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