Published: December 11, 2023
Talk London, the Greater London Authority’s (GLA) online civic engagement platform, serves a noble purpose. Launched in 2012, it provides a digital space for Londoners to let City Hall representatives know what they think about issues that matter to them, so that lawmakers can craft better, more informed programs and policies.
“We were keen to involve Londoners in these important conversations and encourage them to tell us not just what's best for them, but also what works best for their neighborhood and for all Londoners,” says Kate Lindemans, Senior Online Community Engagement Officer for GLA.
But in order to find out what Londoners hope to see in their city, Talk London needed a streamlined way to encourage participants to fill out surveys and join in online conversations about what they want from their local government.
The challenge: Involve Londoners in planning the future of their city
Previously, this was a complicated process. Their former email service provider didn’t integrate with their survey software and content management system, so they had to manually email their audience about not just starting surveys, but finishing them.
“It was a very manual affair,” says Kate. “We were going into our survey software, which is third-party software, digging up the link, creating a spreadsheet, and uploading it in the previous email system that we had.” The Talk London team knew there had to be a better way—they needed a platform to seamlessly integrate with theirs and automate some of the work they were doing. That way, they’d be able to notify their audience about new surveys, encourage users to complete them, and assess their results—at scale.
The Talk London team went in search of a tool that could streamline and optimize the way they engage Londoners, as well as support for learning to use that tool. With the help of Mailchimp Pro Partner Nuuk Digital, they made a powerful transition to a platform that suited their needs. Talk London moved to Mailchimp. “When we were presented with all the options that Mailchimp could do, it was like living in the future compared to what we had before,” says Kate.