Learn how to meet your customers where they are, automatically.
What is a Customer Journey? Customer Journey Definition | Mailchimp
Learn what a customer journey is, and how you can build customized, automated customer journeys in Mailchimp.
Is this a model for success? Paid newsletters
There are now specialist newsletters for topics ranging from cryptocurrency and the climate to compostable tote bags (that one might be made up). Independent and member supported, the paid newsletter has established itself as a growing media stream.
What Is Workflow Automation? Definition, Examples, and Tools
Workflow automation is a straightforward way to streamline essential processes and minimize delays so things get done faster.
How to Create a Successful Promotional Strategy that Maximizes Sales Potential
Promotions can boost sales and build loyalty—here’s how to make the most of them.
How Shapeways Increased Their Click-Through Rates by 525%
The 3D printing leader used tags and tag-based automations to send their email engagement through the roof.
Transactional Emails: Learn When and How to Use Them
Discover ways to make the most of one-to-one emails like password reminders or order confirmations.
Using a Marketing CRM to Better Communicate with Your Customers
Establish an audience-centered foundation, build on it with behavioral targeting, and then iterate with your campaigns.
Define Your Customer Journey for Better Email Marketing
Build relationships with your audience at every step—from prospect to purchase.
How to Create an Email Marketing Strategy
Define your context, objectives, and goals for a strategy that gets results.