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Turn insights into winning campaigns

With millions of customers comes millions of insights. Our platform puts your data to work so you know what's working and what to do next.

Get smarter as you go

We analyze your audience engagement to help you market smarter with each campaign.


Personalized guidance each step of the way

Our data‑backed recommendations help you know who to talk to, what to say, and how to optimize your approach.

Campaign benchmarking graph with smart recommendation about optimizing send time.


Take the guesswork out of marketing

Test subject lines, content, send times, and more to see what gets the best results.

A/B testing campaign testing two content pieces. Example of 1 content piece and the 2nd content piece ready for content.


Make your email content more engaging

Our Content Optimizer compares your campaigns against email best practices and provides personalized suggestions to help improve your copy, imagery, and layout.

Audience growth chart with data integration options.

Connect all the dots for more actionable data

With all your data in one place, you'll have a holistic view of performance and get more sophisticated insights.


All the ways you can market smarter


  • Reports

    Audience insights, campaign and revenue reporting, benchmarking and more.

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  • Mobile reporting

    Understand how customers are engaging with your campaigns and find ways to improve, even on the go.

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  • Campaign benchmarking

    See how your open, click, and unsubscribe rates compare to your industry peers.

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Listen, test and learn

  • Surveys

    Get a clear picture of what your audience wants, and discover new opportunities based on their feedback.

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  • A/B testing

    Test subject lines, images, send times, and more to see what gets real results.

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  • Audience dashboard

    The tools you need to understand your contact data and act on it–all in one place.

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Smart Recommendations

  • Create brilliant content

    Connect with your customers and get better results with more effective emails.

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  • Smarts behind every send

    Send the right messages at the right time and know what to do next with industry tailored insights.

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  • Predict your best customers

    Connect your store and take advantage of data-driven ecommerce features.

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On average, small businesses that use personalized recommendations receive up to 25% more orders than bulk email.

Mary Frances and Jamie of the Roadie team standing together on steps outside. Both women are smiling and looking downward at the photographer.

“Mailchimp gives us the actionable insights to be able to create compelling, engaging, and personalized marketing programs. These things help us engage with our customers and grow our community.”

Jamie Gottlieb, Content Marketing Manager at Roadie

Keep pushing forward. We've got your back.

  • Award-winning support

    Get answers when you need them from our team and marketing resources.

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  • 300+ app integrations

    Connect your favorite apps to send more targeted campaigns.

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  • Expert guidance

    Work with a Mailchimp partner to take your marketing to the next level.

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Start putting your data to work

Get the tools you need to learn about your audience, analyze your performance, and improve your marketing. It's easy to get started with our free plan.