Turn insights into winning campaigns

With millions of customers comes millions of insights. Our platform puts your data to work so you know what's working and what to do next.

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Get smarter as you go

We analyze your audience engagement to help you market smarter with each campaign.

Smart Recommendations

Personalized guidance each step of the way

Our data‑backed recommendations help you know who to talk to, what to say, and how to optimize your approach.

Mailchimp's Smart Recommendations

A/B TESTING

Take the guesswork out of marketing

Test subject lines, content, send times, and more to see what gets the best results.

Mailchimp's A/B Testing

REPORTS

Get a clear picture of what's driving results

Powerful reporting in a digestible format makes it easy to know what's working. Track performance, monitor trends, and see how you stack up.

Mailchimp Reports
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Connect all the dots for more actionable data

With all your data in one place, you'll have a holistic view of performance and get more sophisticated insights.

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All the ways you can market smarter

Reporting

Reports

Audience insights, campaign and revenue reporting, benchmarking and more.

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Mobile reporting

Understand how customers are engaging with your campaigns and find ways to improve, even on the go.

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Campaign benchmarking

See how your open, click, and unsubscribe rates compare to your industry peers.

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Listen, test and learn

Surveys

Get a clear picture of what your audience wants, and discover new opportunities based on their feedback.

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A/B testing

Test subject lines, images, send times, and more to see what gets real results.

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Audience dashboard

The tools you need to understand your contact data and act on it–all in one place.

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Smart Recommendations

Create brilliant content

Connect with your customers and get better results with more effective emails.

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Smarts behind every send

Send the right messages at the right time and know what to do next with industry tailored insights.

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Predict your best customers

Connect your store and take advantage of data-driven ecommerce features.

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On average, small businesses that use personalized recommendations receive up to 25% more orders than bulk email.

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“Mailchimp gives us the actionable insights to be able to create compelling, engaging, and personalized marketing programs. These things help us engage with our customers and grow our community.”

Jamie Gottlieb, Content Marketing Manager at Roadie

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Award-winning support

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250+ app integrations

You can connect all your tools to Mailchimp and unlock even more features.

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A directory of trusted pros

Take your marketing to the next level when you work with a Mailchimp partner.

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