Smarter marketing for better results

Powered by 11 million users and 4 billion contacts, our platform helps you turn valuable insights and analytics into winning campaigns.

Learn more about your audience

Know what resonates with your people and what they want to hear more about.

Create personalized campaigns

Turn insights into action and send the marketing messages that resonate most.

Take the next best step

Get a clear picture of what drives the highest ROI, so you can do more of that.

Get a holistic view of your audience

Mailchimp’s Marketing CRM tools find patterns in your contacts’ activity that help you build stronger relationships and get better results with each campaign.

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Audience dashboard

Understand your people, their behaviors, and their preferences at a glance.

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Predicted demographics

We predict your contacts’ age range and gender so you know how to talk to them.

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Integrations directory

Learn from (and act on) all your customer data in one place.

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Reach your marketing goals faster

Our guidance and ready-made campaigns make it easy for you to know exactly what to do next in a few simple clicks.

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Pre-built campaigns

Keep the momentum going when you launch a pre-built campaign we suggest.

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Smarter targeting

Use clickable insights to launch campaigns for specific audience segments.

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Two peacocks that appear to be the same at first glance, but on closer inspection they have different markings on their stomachs. This is why they make a good visual for Lookalike Audiences. They look similar, but they aren't the same.

Lookalike audience finder

Use your audience data to find new fans.

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Mobile app

Get real-time performance updates and next steps you can take with 1 click.

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Take the guesswork out of delivery

We’ll help you reach your audience, in the right place, at the right time.

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Subject line helper

Get real-time feedback on how to craft subject lines your contacts can’t resist.

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Send time optimization

We’ll schedule your emails to go out when people are most likely to see them.

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Address finder

Send postcards to your contacts even if you don’t have their mailing addresses.

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More trial. Less error.

Our platform gives you an easy way to try new marketing tools and see what’s working in real time, so you can get better results.

Reports and analytics

All your data in one place, so you can stop shuffling through spreadsheets.

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Campaign benchmarking

See how your open, click, and unsubscribe rates compare to your industry peers.

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A/B testing

Test subject lines, images, send times, and more to see what gets real results.

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Mobile reporting

Track sales, audience growth, and engagement while you’re on the go.

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“It’s not always obvious what’s going to resonate best with our customers, but with Mailchimp, we’ve been able to identify a strategy that doubled our engagement and revenue.”

Wombi Rose, co-founder of Lovepop