Marketing Campaign Segmentation
Send the right campaigns to the right people
Our segmentation tools make it easy to send people messages that matter to them, without overwhelming them with ones that don’t.
On average, segmented campaigns result in 23% higher open rates and 49% higher click through rates than unsegmented campaigns.
Market smarter when you know who you're talking to
Whether you want to target messages based on how people engage with you or bring your own custom insights into Mailchimp as segmentation options, you’ll have all the options you need to filter your audience data.
Segmentation that scales with your business
Start simple and learn as you go
Just by identifying a single characteristic that you want to filter your audience by, you can start to be more intentional about what you say. And by sending more targeted messages to smaller segments, you’ll learn more from how these contacts interact with campaigns.
Layer on filters to tighten up your targeting
As your audience grows, you can layer up to 5 segmentation criteria to find exactly who you want to talk to. You can also save these search filters and they’ll update automatically with the latest data, so you'll always know you’re talking to the right people.
Ready to get more advanced? We’ve got you covered.
With advanced segmentation, you can add a set of nested conditions that allow for different combinations of data you’ve collected—like purchase activity, gender, age range, and more.
"I really believe segmentation helps us to prevent unsubscribes, because people aren't getting swarmed with email. We do see a correlation between our segmentation and increased sales."
Mary Chapman, marketing manager of Formaggio KitchenSee how she does it