Segmentation Tools

Reach the right audience, reach your revenue goals

Our segmentation tools make it easy to target people based on their behavior and interests, so you can keep your emails relevant and your customers ready to buy.

Predictive segmentation identifies customers who are most likely to purchase again to improve targeted emails and ads.

Mobile device open to an Instagram ad targeting repeat customers.

See up to 88% more revenue by targeting your most valuable customers with predicted segments. We’ll tell you which customers are more likely to purchase again and spend more over time.

Find the right plan

Premium

Our most advanced tools, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Max Contacts: Unlimited
  • Custom-Coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Max Contacts: 100,000
  • Custom-Coded and Pre-built Email Templates
  • A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

Essentials

Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Max Contacts: 50,000
  • Pre-built Email Templates
  • A/B Testing
  • Basic Automated Customer Journeys
  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Free

Easily create email campaigns and learn more about your customers

  • Email support for first 30 days
  • Max Contacts: 500
  • Pre-built Email Templates
  • A/B Testing

  • Basic Automated Customer Journeys

  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Free

Easily create email campaigns and learn more about your customers

  • Email support for first 30 days
  • Max Contacts: 500
  • Pre-built Email Templates
  • A/B Testing

  • Basic Automated Customer Journeys

  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Essentials

Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Max Contacts: 50,000
  • Pre-built Email Templates
  • A/B Testing
  • Basic Automated Customer Journeys
  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Max Contacts: 100,000
  • Custom-Coded and Pre-built Email Templates
  • A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

Premium

Our most advanced tools, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Max Contacts: Unlimited
  • Custom-Coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.

Learn more

Segmentation tools that scale alongside your business

More personalized emails, more engaged customers

Focus on customers most likely to engage and convert by creating segments that target specific behaviors, activity, and traits.

Bring in more data to tighten your targeting

Sync your business tools with 300+ integrations to make more targeted campaigns. Use our surveys to segment customers based on responses for future marketing efforts.

Discover new ways to segment

Take inspiration from our pre‑built segments for common targeting strategies around engagement and buying behavior. Sharpen your focus even more with segments predicting your customers’ lifetime value and demographics.

“Our most effective campaigns came from using Mailchimp's existing segmentation where we used the Mailchimp API to tag our customers based on their engagement and whether they paid us. We rely on that a lot when we do marketing and that's where we saw a really, really nice conversion, which was super helpful.”

Snigdha Sur, Founder & CEO of The Juggernaut

FAQs

  • You can use Mailchimp’s segmentation tools to create as many segments as you need to achieve your business goals. Standard email marketing segmentation features are included in every Mailchimp plan. However, if you upgrade to the Mailchimp Premium plan, you can create more conditions and access advanced customer segmentation tools.

  • To create a simple segment in Mailchimp, click on Audience, select Segments, choose your audience, and click Create Segment. From there, adjust the drop-down menu to Date Added - is after - the last campaign was sent. Make sure to preview your segment before giving it a name and saving it.

  • Once you begin the process of creating a segment in Mailchimp, you’ll be able to choose which audience you’d like to segment. While we recommend maintaining only a single audience, you can choose your preferred audience to segment if you have multiple.

  • Email marketing segmentation can be a great way to send tailored messages to a targeted group of customers. If you want to send emails to a particular segment, first navigate to the Segments page. There, you’ll be able to choose from your existing segments. Click the drop-down menu next to your desired segment to choose which type of email campaign you’d like to send. After you’ve completed these steps, you’ll continue to the campaign builder, where you can customize your email campaign in even more detail.

  • In marketing, behavioral segmentation describes the process of dividing customers into groups based on their behavior patterns and actions taken. Using segmentation marketing software, marketers can quickly and easily segment their audience to gain valuable insights and improve future marketing campaigns.

  • Segmentation in email marketing is when a company divides the subscribers on their email list into smaller groups based on factors such as actions taken, behavior patterns, interests, age, location, and more. With email marketing segmentation tools like Mailchimp, marketers can easily manage and segment their audience based on a variety of crucial factors. This enables you to develop more sophisticated and personalized email marketing campaigns that connect with your audience.

  • By leveraging customer segmentation tools, marketers can create better email marketing campaigns that more effectively appeal to shoppers. After all, everyone is different, so sending generic marketing emails that try to appeal to every single subscriber on your email list is rarely going to be an effective strategy. Segmenting your audience makes it easier to create personalized emails and improve conversions.
    Additionally, segmentation tools can help companies market to shoppers who are in different stages of the sales cycle. Through email marketing segmentation, you can easily send welcome emails to new subscribers, abandoned cart emails to hesitant shoppers, and follow-up emails to recent customers.