Use Product Recommendation Content Blocks in the New Builder

Use Product Recommendation content blocks to send your contacts product suggestions from your online store. After you add or click a Product Recommendation block, choose whether to showcase tailored recommendations, best sellers, new products, a random set of products, or recently viewed products. Add a fallback recommendation, or add a price or inventory range to further personalize your recommendations.

In this article, you’ll learn how to use Product Recommendation content blocks in the new email builder.

Before you start

Here are some things to know before you begin this process.

• This article tells you how to use Product Recommendation content blocks for the new builder. For more information on Product Recommendation content blocks in the classic builder, check out Use Product Recommendation Content Blocks in the Classic Builder.
• Product Recommendation content blocks are available to users who connect a supported e-commerce store or custom API 3.0 integration. To find out if your store supports this feature, visit the Integrations page, click the name of your integration, and check the Features list.
• To generate personalized recommendations, your connected store must meet certain purchase data requirements. If a store doesn't have enough purchase data, you can choose to show best sellers or new arrivals instead. To learn more, take a look at About Personalized Product Recommendations.

Use Product Recommendation content blocks

To use a Product Recommendation content block, follow these steps.

1. Click a Product Rec block, or click and drag a Product Rec block into your layout from the side panel.
   
2. Use the drop-down menu for Select a store to pull products from to choose a store. The audience connected to the store you choose will receive this email.
3. In the Select a recommendation type drop-down, choose Best sellers, New arrivals, or Random products. If you have a Shopify connected store, you can also choose Most viewed, Products a customer has recently viewed or Products a customer has in their cart.
   
4. To add filters or a fallback recommendation to your product recommendations, move on to step 5. If you want to continue without filters, click Next.
5. Click + Add additional filters.
   
   
   • Use the Select a fallback recommendation drop-down to choose a different product to display if your first recommendation type doesn’t apply. For example, if you selected Products a customer has recently viewed, but your recipient hasn’t viewed any products, your fallback recommendation will display instead. If you don’t choose a fallback recommendation, we’ll display a random product.
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   • Click Add a filter, then use the Select a filter drop-down to refine products by Price or Inventory.
   • Use the trash icon to remove the filter.
6. Click Save.

Customize a Product Recommendation block

To customize a Product Recommendation content block, follow these steps.

1. On the Content tab, use the Number of recommendations drop-down to choose how many products to include in the email.
2. Click the Range to display drop-down to choose which products to show in the content block.
   
   
   • The first range option will always display the most relevant products to each recipient.
   • If you include multiple Product Recommendation blocks, adjust the range to display the next batch of products to avoid duplicate recommendations. For example, if you use 2 product recommendation blocks with 2 products each, select a range of 1-2 to display for the first block, and a range of 3-4 for the second block.
3. Choose a horizontal or vertical Layout for your product images.
4. Toggle the Optional details sliders to include or exclude a product Title, Price, or Button.
5. Click the Color selector to change the Block Background color.
6. On the Style tab, change the font, format, alignment, and color for the Product Title and Product Price.