Add or Remove Referral Badge

With Mailchimp’s Referral program, you can earn bill credits when you refer new paying customers to Mailchimp through a badge in your emails and signup forms.

In this article, you’ll learn how to add, change, or remove the Referral badge.

About the Referral program

To participate in the Mailchimp Referral program, you must do the following.

• Include the Mailchimp Referral badge in your emails and signup forms.

• Have someone click on your Referral badge with cookies enabled on their browser, then sign up for a Mailchimp paid plan within 60 days.

We will then add $30 in bill credits to your Mailchimp account and the new account of the person you referred. It's a win/win! You must be on a Mailchimp paid plan to redeem bill credits.

For more details regarding the program and eligibility requirements, visit our Referral Program overview page.

Set the default Referral badge

Mailchimp provides a few style options for the Referral badge that appears at the bottom of your signup forms and in the footer of your emails.

To set the default badge for your emails and signup forms, follow these steps.

1. Click your profile icon and choose Account & billing.

2. Click the Extras drop-down and choose Referrals.
   

3. Make sure the Show badge in campaigns box is checked.
   
   The Referral badge is required for free accounts. To learn more about Mailchimp plans, check out our pricing page. To change your plan type, visit the plans page in your account.

4. Under the Select your Referral badges heading, click the Change Image link for the badge you want to change.
   
5. In the Select an email campaign badge modal, choose the badge you want to use.
   

Nice job! The referral badges you chose will appear by default in all of the emails and signup forms in your account.

Change Referral badges

You can choose which Referral badge design to use in your emails in the both email builders and forms. Referral badges appear as the account default until you choose a different badge design within a specific email in the classic builder or form.

Change Referral badge in an email campaign

Wherever the *|REWARDS|* merge tag appears in your emails, we’ll replace it with your default Referral badge. However, you can always change the look of a badge in a specific campaign.

Change Referral badge in an email in the new builder

To change how the badge appears in an email in the new builder, follow these steps.

1. In the Content section of the regular email builder, click Edit Design.
   
2. Click the Footer layout block at the bottom of your email.
3. Use the Referral Badge toggle to add the badge from the footer.
   
4. Choose your Badge Style with the radio buttons.
   

Change Referral badge in an email in the classic builder

To change how the badge appears in an email in the classic builder, follow these steps.

1. In the Content section of the campaign builder, click Edit Design.
   
2. On the Design step, click the Style tab.
   
3. Click Referral Badge.
4. Choose the badge you want to use in this email campaign.
   
5. Click Save & Close.
   

Great work! We'll use this badge in your email, but your default badge will still be used on other emails unless you change it.

Change Referral badge for a specific signup form or response email

To change how the badge appears in a specific signup form or response email, follow these steps.

1. Click Audience, then choose Signup forms.
   
2. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
3. Select Form builder.
   
4. In the Forms and response emails drop-down, choose the form or response email you want to edit.
5. Click the Design it tab and choose Referral Badge.
   
6. In the Referral badge drop-down, choose on.
7. In the Image align drop-down, choose Left, Center, or Right to change the position of the badge.
8. Click Change Image to choose a different style for your badge.
9. In the Select a signup form badge modal, choose the badge you want to use.
   

You’re all set. Scroll to preview how the badge will appear in your signup form or response email.

Change the Referral badge for an embedded form

To change how the Referral badge appears in an embedded form, follow these steps.

1. Click Audience, then choose Signup forms.
   
2. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
3. Select Embedded forms.
   
4. Click Referral Badge.
5. Select Light or Dark for Badge style.
   

Excellent! The embedded form’s Referral badge will now update to your new selection.

Remove Referral badges

Referral badges can be removed on paid Marketing or Pay As You Go plans. Emails sent from our Free plan are required to include the Mailchimp Referral badge in the email footer.

After you disable the Referral badge on an account, new audiences and emails will no longer display the badge. The change won’t affect the forms and emails that were in your account before the badge was disabled.

You can remove the Referral badge globally or turn it off for specific emails and forms. If you turn off the Referral badge, you may no longer be able to earn bill credits through the Mailchimp Referral Program.

Disable Referral badge

To disable the Referral badge on your paid account, follow these steps.

1. Click your profile icon and choose Account and billing.

2. Click the Extras drop-down and choose Referrals.
   

3. Uncheck the Show badge in campaigns checkbox at the top of the page.

After you make this change, your new emails won’t include a Referral badge.

Remove Referral badge from an email in the new builder

To remove the Referral badge from an email in the new builder, follow these steps.

1. In the Content section of the regular email builder, click Edit Design.
   
2. Click the Footer layout block at the bottom of your email.
3. Use the Referral Badge toggle to remove the badge from the footer.
   

Now, your email will no longer display the Referral badge.

Remove Referral badge from an email in the classic builder

To remove the Referral badge from an email in the classic builder, follow these steps.

1. In the Content section of the regular email builder, click Edit Design.
   
2. Click the Style tab.
   
3. Click Referral Badge.
4. Toggle the Referral badge slider to gray to disable it.
   
5. Click Save & Close.

Now, your email will no longer display the Referral badge.

Remove Referral badge from a single form or response email

To remove the Referral badge from a signup form or response email, follow these steps.

1. Click Audience, then choose Signup forms.
   
2. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
3. Select Form builder.
   
4. In the Forms and response emails drop-down, choose the form or email you want to remove the badge from.
5. Click the Design it tab and choose Referral Badge.
   
6. Click the Referral badge drop-down menu and choose off.
   

Now, the signup form or response email you chose will no longer display the Referral badge.

Remove Referral badge from an embedded form

To remove the Referral badge from an embedded form, follow these steps.

1. Click Audience, then choose Signup forms.
   
2. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
3. Select Embedded forms.
   
4. Click Referral Badge.
5. Toggle off the Show Referral badge option.
   

Now, the embedded form will no longer display the Referral badge.

View your Referrals

To view your Referrals, follow these steps.

1. Click your profile icon and choose Account and billing.
2. Click the Extras drop-down, and choose Referrals.
   

Nice! You’ll see your referrals in the Referral bill credits earned section.