In website design, it is helpful to utilize all areas available on a website to promote your product and services. A website footer is the bottom portion of a website that can house various HTML content, such as images, links, and text. This is a guide to website footers that provides website footer design examples to guide you as you design website footers for your business website.
A website footer can often be a left-out, overlooked portion of a website, when in reality, it’s an effective conversion tool. Many times, people who choose to design a website focus on the major components and leave out areas like the footer because they don’t understand the importance of this essential website real estate. A footer on a website can help a visitor easily navigate to a new page. This feature can also prompt a visitor to take action or stay on the page. In other words, it’s a valuable asset that can leave a visitor with a lasting impression of your brand, product, or service.
Several footer designs can help you make your website's navigation user-friendly while also boosting your search engine optimization. Whether you use a footer to provide testimonials, sitemaps, secondary links, or customer engagement pieces, utilizing a website footer can help you make the most of your entire website.
Before designing a website footer, see examples of other footers to get an idea of what you would like to accomplish. There are a variety of websites for different stores or companies that utilize footers in different but effective ways. So, effective samples can help you design your footer in a way that will help customers and compete with similar businesses in your area.
The following is a small sampling of common footer elements used to enhance this area of a website and speak for your business.
When you create a website for your business, you want to ensure your visitors abide by the rules you have established in using the information on your website. If you are collecting data from your visitors, you want to ensure they are aware of what data you are collecting, how you will use that data, and how it will be stored. You also want to ensure that your content and information are protected from unauthorized use by anyone who visits the site.
Site visitors will reach the bottom of a website of interest wanting to learn more, navigate to a new section of interest, or go back to a section viewed before. A sitemap footer design makes it easy for a visitor to continue to engage with a website. If a visitor has difficulty moving to the next area of interest after reaching the end of a website, that visitor may choose to move on instead of staying connected to your website. Utilizing the footer of your website to house a site map can show a visitor that you value their user experience and can help you maintain contact with the visitor.
Visitors need all of the ways available to contact you for more information on purchasing information and services. They also need to feel comfortable that they have access to you in case they have questions or concerns. Being accessible to customers provides a feeling of trustworthiness. Customers want to know they can reach a business or company if they have any questions or if they need a resolution to a problem.