Customize Your Footer Content
Learn how to customize your Mailchimp footer. And get tips for what to include in your footer.
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To comply with anti-spam laws and Mailchimp's Terms of Use, certain information must be included in every one of your emails. Our customizable Footer content block automatically adds this required information to the bottom section of your email layout, along with other content your subscribers might find helpful.
In this article, you'll learn how to use and edit Footer content blocks.
Here are some things to know before you begin this process.
Note
For more information on each email builder and their content blocks, check out About Mailchimp's Email Builders.
Default Mailchimp templates include a Footer content block in the bottom Footer section. Click the block to access its editing options, or drag and drop a new Footer block into your layout.
To add a Footer content block, follow these steps.
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The editing pane for the Footer content block contains three tabs: Content, Style, and Settings.
The default Footer content block uses system merge tags that pulls audience data into your emails. This includes a physical address and unsubscribe link, which are required by law, as well as a permission reminder, copyright notice, Referral badge, and update your preferences link for subscribers.
The block is designed to be used as-is, so you don't have to make any changes before you send. But, you can edit the text however you want, as long as you retain the required information.
To edit your footer content, follow these steps.
Learn more about required and recommended footer information, and how to use different merge tags, in Customize Your Footer Content.
On the Style tab, you can format the font in your footer, as well as line height and text alignment. Remember, if you make style changes with the editor toolbar on the Content tab, the style settings on this tab will be overridden.
To style your footer, follow these steps.
The Footer block can be divided into two columns. This is useful if you want to separate unrelated footer information, such as your contact details and Referral badge.
To add a column to your footer, follow these steps.
Every Mailchimp template is divided into separate sections: a Preheader, Header, Body, and Footer. When you apply style settings to a section, they affect all content blocks in that section.
If you want to change the background color, border style, or link color inside your Footer content block, you'll need to apply those design settings to the Footer section as a whole.
For customers on a Standard plan or higher, take advantage of Inline Content Generation to have custom subject lines and email copy created for you. This feature uses Intuit Assist, a generative AI tool that helps you create on-brand content with speed and efficiency based on prompts you provide. To learn more about this feature, check out Use Inline Content Generation.
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Learn how to customize your Mailchimp footer. And get tips for what to include in your footer.
Learn how to use Mailchimp's various types of content blocks in your campaign design.