Building website footers is not extremely complicated, especially once you have established your business or brand and have an idea of your goals both online and off. With any website footer, there are footer components that can be considered essential as well as those that are optional based on your business model and the type of footer you envision for your brand.
With any footer, essential items to include are:
- Sitemap: Using a sitemap within your website's footer is another way to help optimize your site for popular search engines while also providing your visitors with an in-depth virtual map which can be useful while browsing a large or expansive site.
- Copyright notice: Including a copyright notice is also highly advisable for the purposes of branding and for solidifying a professional reputation. You should also place a copyright notice on any website you create that includes original products, services, or even original digital content.
There are also optional items that can be added as footer components, depending on the type of site you are building, including:
- Your website's logo: Your website's logo is likely to be visible towards the top of your page, or within your website's header. However, some websites also include a smaller or scaled version of their logo in the website's footer. Using a smaller or scaled version of a logo on your footer is another way to help with boosting the overall visibility of your brand online.
- Contact information: Another popular content block that is often included in a website's footer includes a contact information block. Whether you want to provide a phone number and physical address to your online visitors or if you wish to provide an email, a live chat link, or a link to a ticket support system, you can do so easily within your website's footer.
- Newsletter sign-up forms: It is also possible to implement your own newsletter sign-up form or email textbox using your website's footer. If you are having difficulties motivating users to register for your newsletter via social media or your website's blog, placing a registration box in the footer of each page of your website can drastically increase the overall engagement your newsletter sign-up box receives.
- Social media buttons: If you have an expansive presence on numerous social media platforms, you can also integrate social media icons in your website's footer. Adding social media icons into any website's footer will help to boost the overall number of followers you have on those individual platforms. Additionally, social media icons in the footer of a website can also help with boosting the overall SEO, or search optimization and ranking of a website within today's top search engines.
Using a copyright symbol and/or declaration is necessary for many businesses and brands online today, especially those that produce original content, products, or unique services. Adding copyright to a website's footer is possible with a few different methods.
Copy and paste: If you want to add a simple copyright symbol with your website's trademarked name or domain name, you can do so by copying and pasting the '©' symbol.
Typing the copyright symbol: If you prefer to type the copyright symbol yourself, you can do so by pressing and holding the 'ALT' button on your keyboard while typing '0169', which will provide you with the '©' symbol.
Adding the copyright to your website's footer: If you are interested in adding HTML code directly into your website's footer that includes your copyright information, you can do so with the following snippet:
<small>© Copyright 2022, My Business/Brand Name
Whenever you are adding copyright to your website, consider any registered trademarks you have filed and what type of information or content you are copyrighting. If you are unfamiliar with copyrights and creating a website, you can learn more from the official U.S. Copyright Office online resource.