The campaign footer is a content section located at the bottom of an email, which typically contains information about the sender (that's you!) and links to unsubscribe or forward the email. All of our templates include a campaign footer with default content that we get from your audience details.
In this article, you'll learn about the types of content we include in your campaign footer and what you can customize.
Required footer content
The *|UNSUB|* Merge Tag
Our *|UNSUB|* merge tag generates a link to your Mailchimp-hosted unsubscribe form where subscribers can opt out of your email campaigns. This helps keep your audience clean and your reputation intact. If our system doesn't detect the merge tag in your campaign, we'll add an extra footer to the bottom of your campaign that contains the merge tag.
Your Physical Address
The address must be an address where you can receive mail, and can't be an email address or website. If you work from home, you may not want your home address exposed to your subscribers, so we suggest you use a post office box as an alternative.
Do you have a Free account with Mailchimp? We require that all Free accounts include a Referral badge on all HTML campaigns. Paid users who want to earn Referral credits can choose to enable the Referral badge in their account settings or on individual campaigns. Nifty!
Recommended footer content
We'll automatically include your permission reminder, an update your preferences link, and the copyright year in your email campaign footer. While these items aren't required, it's considered a best practice to include them in your campaign footer. Depending on your needs, you can customize, change, or remove any of the following recommended content.
The permission reminder is a short explanation that tells subscribed contacts how they were signed up for your emails.
Subscriber's Email Address
Insert the *|EMAIL|* merge tag if you want to show your contacts which email address they used to sign up.
Update Your Preferences Link
Keep your audience current and your contacts' preferences up to date with a link to an update profile form.
Insert the *|CURRENT_YEAR|* merge tag if you want to include a copyright date in your campaign. This merge tag is great because it will update automatically every year.
Edit your footer content
Feel free to customize your email campaign footer to fit your brand. Use our built-in editing tools to change the layout, colors, or to add different merge tags. You can even translate your footer content to another language if you need to. Our plain-text campaigns also include an editable default footer.
Whether you create a regular HTML or Plain-text campaign, just be sure you include the required footer content somewhere in your campaign. Sound good? Awesome.