Customize Your Footer Content

The footer at the bottom of your email template or campaign layout is intended for content that's critical to the health of your audience. You can make your footer as simple or elaborate as you want, as long as you include certain information required by anti-spam laws and our Terms of Use.

In this article, you'll learn about different ways to customize your footer content.

Before You Start

Here are some things to know before you begin this process.

  • You must include an unsubscribe link and physical address with every email marketing campaign you send. To learn more about the required footer content, read About Campaign Footers.
  • The footer content in Mailchimp is in English by default. To translate your footer content into another language, read Translate Footer Content.
  • When you use merge tags in your footer and elsewhere, it's important to Preview and Test Your Email Campaign before you send.
<p>*|LIST:DESCRIPTION|* <br />

<br />

<a href="*|UNSUB|*">Unsubscribe</a> *|EMAIL|* from this list.<br />

<br />

Our mailing address is:<br />


<br />

Copyright (C) *|CURRENT_YEAR|* *|LIST:COMPANY|* All rights reserved.<br />

<br />

<a href="*|FORWARD|*">Forward</a> this email to a friend<br />

<a href="*|UPDATE_PROFILE|*">Update your profile</a><br />

<br />


If you use the sample code, the footer should look something like this.

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