About Content Blocks

Our drag-and-drop content blocks make it easy to customize your Mailchimp campaign. Use content blocks to add products and promo codes from your online store, share new blog posts with recipients, and more.

In this article, you'll learn about the different types of content blocks and how to use them.

Things To Know

Here are a few things to know before you start.

  • Code your own templates do not include drag-and-drop content blocks. Use Mailchimp’s template language to add repeatable and variant content blocks to your custom-coded template.
  • Our responsive templates will not constrain images that are not in an Image, Image Group, Image Card, or Image + Caption content block. Large images added to a text block may stretch your layout when viewed on mobile.

Content Block Types

Choose from a variety of content blocks to build your campaign layout. The available blocks vary depending on the type of campaign you’re working with.

TypeDescriptionUse in Email?Use in Landing Pages?
TextAdd text and wrap text around an image.
Boxed TextAdd text in a border and choose a background color.
DividerAdd a horizontal line between content blocks.
ImageUpload an image to a campaign.
Image GroupUpload multiple images to a campaign.
Image CardUpload an image and add a caption in a border. Choose a unique background color to display behind the image and caption.
Image + CaptionUpload an image with a caption to the left, right, or bottom.
Social ShareAdd social icons to allow recipients to share your campaign on sites such as Facebook or Twitter.
Social FollowAdd social icons so recipients can follow you or your company on sites such as Facebook or Twitter.
ButtonAdd a button that links to a website or file for download.
VideoAdd a video, with or without a caption.
FooterAdd our default footer to your campaign.
RSS HeaderPull in *|RSSFEED:|* merge tags for your feed automatically. Only available for RSS campaigns.
RSS ItemsPull in *|RSSITEM:|* tags for your feed automatically. Only available for RSS campaigns.
CodeAdd custom HTML to your campaign.
Product RecommendationAdd product recommendations based on your subscribers’ past purchases to a campaign.
ProductAdd any product from a connected store to your campaign.
Promo CodeAdd a promo code from a connected store to your campaign.
Signup FormAdd a signup form to your layout.
PaymentUse it to help visitors buy an item with a credit or debit card, without having to leave your landing page.

In this video, we'll show you how to use content blocks to design an email.

Insert and Move Content Blocks

To insert a content block into a campaign, click and drag the block into your campaign layout.

Content blocks can be dragged vertically or horizontally within the template. To move a block, click and hold the handle in the top left of the content block, then drag it to where you'd like it to go.

Click and drag to move a content block

When you move a content block, we’ll highlight the Preheader, Header, Body, Column, and Footer sections to indicate where in the layout you're about to drop the block. When you move a block to a different section, it will take on any style preferences for that section.

Set Style and Settings

Use the Style and Settings tabs to customize the design of individual content blocks in your campaign. Click a content block to bring up the editor, and choose the Style or Settings tab to make changes.

Style and Settings tabs in content block editor


The Style tab is where you’ll make changes to font type and color, text alignment, button appearance, and more. Any preferences applied to an individual block will override style preferences for the section as a whole.


The Settings tab includes additional customization options, like the number of columns, where to place an image caption, or which products to display.

Each content block type has different Style and Settings options, so try a few to see which best achieves the design you're looking for.

View and Edit Section Design

Delete a Content Block

To permanently delete a content block, follow these steps.

  1. In your campaign layout, click the block you want to delete. A menu bar will appear at the top of the content block.
  2. Click the Trash icon.
    Click the trash icon.
  3. In the Are you sure? pop-up modal, click Delete.

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